The dedicated toy store Toys R Us is coming back to the UK through a licensing deal between parent company WHP Global and Toys R Us ANZ. Through the agreement, Toys R Us ANZ acquires the exclusive license to run both digital and physical retail for both the Toys R Us brand and for Babies R Us. Toys R Us ANZ currently runs the Australian ecommerce websites for both brands after … [Read more...] about Retail Licensing: Toys R Us Returning to UK Through Licensing Deal
Toys and Games
Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job … [Read more...] about Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a full range of customizable and remote controlled Rocket League replica cars, including both mini-RCs and full size RCs. The replicas are based on some of the most popular … [Read more...] about Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees
Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing. Together with PACOON, a leading agency in Central Europe specializing in package design and sustainability, Studio 100 Media has developed an international Maya the Bee Eco Trend Book. The goal of the book is to … [Read more...] about Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees
Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy
By Gary Symons TLL Editor in Chief LEGO has created a successful niche industry for itself by producing building sets based on popular TV series and shows, and with the new Home Alone set, it's really outdone itself. TLL has written several stories over the past year about these LEGO nostalgia sets, such as the ones created for the hit shows Seinfeld and Friends, but LEGO has … [Read more...] about Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy
Celebrity Licensing: WWE Pumped Over License Extension With Mattel
World Wrestling Entertainment (WWE) says it's pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. Mattel and WWE have been working together since 2009, developing a diverse and extremely popular range of … [Read more...] about Celebrity Licensing: WWE Pumped Over License Extension With Mattel
Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund
Canadian-based global toy giant Spin Master Corp. is placing a $100 million bet on the future, creating a venture fund for innovation. The toyco announced the new fund this week, saying it's goal is to "accelerate growth in each of the Company's three creative centres comprising Toys, Entertainment and Digital Games, through strategic minority investments." The company also … [Read more...] about Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund
Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various toys and games, and who has become one of the platform's top stars. Recognizing Faye's massive influence with toy shoppers among TikTok's audience, Semaphore says … [Read more...] about Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile
The world is getting a new Batman, so why not a new Batmobile? And in this case, you won't have to be a secretive billionaire playboy to afford it. Mattel's Hot Wheels division has pulled out all the stops in developing a remote control version of the new Batmobile from the Matt Reeves film The Batman. Retailing for $500, this miniature version of the new Batmobile is so … [Read more...] about Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile
Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
It's no surprise to see a McLaren Senna GTR on the track in the popular Asphalt 9: Legends video game. After all, it's one of the fastest supercars in the world. But in this case, brick toy giant LEGO has collaborated to create a LEGO Technic version of the car that appears in the latest version of the Asphalt racing series. From Oct. 19 until Oct. 30, racing fans will be … [Read more...] about Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9