Hot Wheels Monster Trucks Live is kicking off its return to live events with new trucks and drivers in an upcoming 10-stop tour across the US. The tour is made possible through a partnership with the Raycom-Legacy Content Company, a large-scale event operation, promotion, content production, licensing, and media firm. Raycom produces entertainment experiences including the Hot … [Read more...] about Hot Wheels Monster Trucks Go Live
Toys and Games
Bluey Gets New Product Line From Moose Toys
The global smash hit Bluey is hitting the road this month with a new range of must-have products from Moose Toys. Bluey is a series created in Australia that has become a global sensation, becoming the top show on BBC's children's programming in the UK, and consistently ranked #1 on Disney Channel and Disney Junior. “Bluey has entered the cultural zeitgeist, an actual ‘pup … [Read more...] about Bluey Gets New Product Line From Moose Toys
Asmodee Gives A Disney Twist to Classic Game
Asmodee Group has partnered with Disney to launch a Disney Villains version of the popular hidden role game Werewolves of Millers Hollow, titled “Gathering of the Wicked.” The game combines one of the most famous party games with iconic Disney Villains characters. Gathering of the Wicked tasks players with playing the role of their favorite Disney Villains characters, such as … [Read more...] about Asmodee Gives A Disney Twist to Classic Game
Disney Builds Back Better With Q3 Earnings Report
The world's largest entertainment and licensing conglomerate showed this week it's coming back strong from the pandemic, posting solid revenue numbers and exceeding expectations for its new streaming services. Disney reported fiscal third-quarter results Thursday that not only beat Wall Street's estimates, but also showed impressive user growth for Disney+, making it the … [Read more...] about Disney Builds Back Better With Q3 Earnings Report
Playmobil Goes Where No Toy Has Gone Before
A new collaboration with ViacomCBS has resulted in what may be the coolest Playmobil set of all time: a one-meter-long, interactive replica of the Star Ship USS Enterprise from the original Star Trek series. Playmobil is launching its first ever model of the Starship Enterprise, and the toy company has gone all out. The Playmobil version of the Starship Enterprise boasts … [Read more...] about Playmobil Goes Where No Toy Has Gone Before
Toy Industry Sizzles As Pandemic Smolders
By Gary Symons TLL Editor in Chief There are many industries that have suffered through the pandemic, but the toy industry is not one of them. According to in-depth research released by The NPD Group, toy sales soared once more in the first half of 2021, despite a very strong showing in 2020. The NPD Group typically examines 12 global markets, and says this year the toy … [Read more...] about Toy Industry Sizzles As Pandemic Smolders
Barbie Honors Frontline Heroes With New Program
In real life, heroes usually don't wear a cape, and they don't have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked their own lives to care for COVID-19 patients, and distribute lifesaving vaccines to hundreds of millions of people. Toymaker Mattel is now recognizing their … [Read more...] about Barbie Honors Frontline Heroes With New Program
Toy Industry Not Doing Enough For Sustainability
A whitepaper published by sustainability consultant Sonia Sanchez says most toy companies are doing little or nothing to prevent ecological harm from the products they produce.Despite a massive upswell in consumer awareness of the need for sustainable products, the report Changing the World Toy by Toy says 81 per cent of producers are doing little or nothing to improve product … [Read more...] about Toy Industry Not Doing Enough For Sustainability
Uno Gets Artsy With Shepard Fairey
UNO Collaborates with Contemporary Artist Shepard Fairey to Create Playable Art, Featuring One-of-A-Kind Designs on Every Card Mattel just dropped the latest installment of the UNO Artiste Series in collaboration with artist Shepard Fairey through its direct-to-consumer platform, Mattel Creations. The collectible card deck features unique designs by the acclaimed contemporary … [Read more...] about Uno Gets Artsy With Shepard Fairey
Mattel Sales Up 40% In Q2 Financial Results
By Gary Symons TLL Editor in Chief The toys and games sector is on fire this year, as Mattel reported this week its net sales in Q2 soared by an astonishing 40% over the same period last year. The news followed equally stellar results from competitor Hasbro, which days ago reported its Q2 revenues jumped by 54% year-on-year. Mattel Chair and CEO Ynon Kreiz says the company … [Read more...] about Mattel Sales Up 40% In Q2 Financial Results