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PhatMojo Selected As Yu-Gi-Oh! Master Toy Partner

Konami Cross Media NY has named PhatMojo, as the new Master Toy licensee for the Yu-Gi-Oh! brand.

Jennifer Coleman, Vice President of Licensing and Marketing says the arrangement will see Los Angeles-based PhatMojo producing a full range of Yu-Gi-Oh! toys at different price points, including: playsets, action figures, plush toys, and role-play items. The initial launch of the new Yu-Gi-Oh! toy line is anticipated to be available for the 2022 holiday season at retailers in the United States and Canada.

“PhatMojo is one of the fastest growing toy and brand management companies and we are excited about our new partnership with a company that prides itself on creativity and connecting fan communities,” said Coleman. “This new deal with PhatMojo will allow fans to re-engage with their favorite characters from the Yu-Gi-Oh! anime series and add a whole new level to their trading card game play.”

Konami Cross Media NY, Inc. is a member of KONAMI Group and specializes in multiplatform brand management and production. Konami Cross Media NY is responsible for managing the rights to globally iconic IPs such as Yu-Gi-Oh!, Bomberman, Contra and Frogger, but Yu-Gi-Oh! has been the company’s most popular and influential IP, with a huge global following.

“Yu-Gi-Oh! is a cultural phenomenon and we’re thrilled to work on such a powerful entertainment franchise,” said Bill Graham, Chief Business Development Officer at PhatMojo. “We’re honored to partner with Konami Cross Media to bring Yu-Gi-Oh! to the top of the toy world.”

Kristen Gray Promoted to Lead Konami Cross Media

Konami’s Bomberman and Contra Sign New Merch Deals


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