“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022 Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022 The … [Read more...] about Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
Traditional Toys/Games
Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
By Gary Symons TLL Editor in Chief Retail giant Macy's says it will expand its partnership with Toys ‘R’ Us to include all of the 500+ stores in the United States. The company previously announced the program would be rolled out into an initial 400 stores. The expansion is scheduled for completion by Oct. 15, in time for the holiday season. The deal is also a major success for … [Read more...] about Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
Transformers Take To the Seas With World of Warships
Players of the battle sim World of Warships will get reinforcements this month, as characters from the Transformers franchise join the fray. World of Warships is an advanced battle simulation game that lets players take the helm of highly detailed, realistic warships from the past. Produced by Wargaming, which also publishes World of Tanks and World of Warplanes, among others, … [Read more...] about Transformers Take To the Seas With World of Warships
Video Games: Fall Guys Blunder Into Licensing Bonanza
By Gary Symons TLL Editor in Chief The charmingly clumsy beans from the hit video game Fall Guys has now entered the licensing world with a bang ... or maybe a thud. Devolver Digital says it has signed several worldwide, and world class, licensing partners for the record breaking title from Epic Games, which also produces Fortnite. “Fall Guys is cool, colourful, global, … [Read more...] about Video Games: Fall Guys Blunder Into Licensing Bonanza
CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Fans of CoComelon have a new way to connect with the show, thanks to the launch of three new Magna-Tile products from CreateOn. The deal combines two brands that are both major hits, each in their own way. Magna-Tiles were originally designed in Japan under the name Pythagoras, and then brought to the US under license. Named as a top toy for children's learning by hundreds of … [Read more...] about CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Royal Mail Issues New Stamps That Are More Than Meets The Eye
Britain's Royal Mail is launching 13 stamps to celebrate the British contribution to the Transformers franchise from Hasbro. The Royal Mail says the main set of eight stamp designs are produced in pairs and feature original illustrations of Transformers Autobots and Decepticons locked in a battle, in a retro, "Generation 1 style" from the 1980s. Characters featured on the … [Read more...] about Royal Mail Issues New Stamps That Are More Than Meets The Eye
Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project
Mattel's Barbie division continues to promote diversity, now teaming up with deaf actor Rose Ayling-Ellis on a new line of Barbie Fashionistas dolls. Ayling-Ellis stars in the popular British series Eastenders, was the first deaf contestant in Strictly Come Dancing, and has become a global advocate for those with all types of physical challenges. The new line, which launched … [Read more...] about Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project
The Toy Foundation Unveils 122 Finalists For TOTY Awards
Submitted by The Toy Foundation A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for this September's Toy of the Year (TOTY) Awards. A long-treasured event, The Toy Foundation's (TTF) TOTY Awards celebrate the creativity of the toy and play community and recognize the industry's … [Read more...] about The Toy Foundation Unveils 122 Finalists For TOTY Awards
Who’s News: Throop To Step Down as CEO of Hasbro’s eOne Division
By Gary Symons TLL Editor in Chief Hasbro has reported another senior management shakeup, saying Darren Throop will step down as president and CEO of its eOne division. Throop is the founder of what was then the Canadian studio Entertainment One, and guided the company during its growth and eventual acquisition by Hasbro. The company says Throop will continue in his current … [Read more...] about Who’s News: Throop To Step Down as CEO of Hasbro’s eOne Division
Trade Shows: India’s Largest Toy Fair Coming in September
Companies interested in the India toy market will be able to attend the Kids India tradeshow, live in Mumbai in mid-September. Organized by Spielwarenmesse, the eighth edition of Kids India takes place from Sept. 15-17 at the Jio World Convention Centre in Mumbai. It is regarded as India’s most important international B2B fair for toys, children’s products and sports goods, but … [Read more...] about Trade Shows: India’s Largest Toy Fair Coming in September