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Traditional Toys/Games

Licensing Trade Shows: Spielwarenmesse Unveils New Platform For Online Toy Fair

January 19, 2022

The world's largest toy trade show has unveiled detail of its online platform, following cancellation of the live Spielwarenmesse event. The world’s largest toy fair was cancelled last week, due to increasing cancellations related to the rapid spread of the Omicron variant. “The rapid growth of the Omicron variant in recent days … and the resultant increasing number of … [Read more...] about Licensing Trade Shows: Spielwarenmesse Unveils New Platform For Online Toy Fair

Omicron Takes Fun Out of Licensing As Spielwarenmesse Toy Fair Cancelled

January 13, 2022

By Gary Symons TLL Editor in Chief The world's largest toy fair has been cancelled, due to increasing cancellations related to the rapid spread of the Omicron variant. "The rapid growth of the Omicron variant in recent days ... and the resultant increasing number of cancellations to stands, has left the organizer, Spielwarenmesse eG, with no alternative," the organizers said … [Read more...] about Omicron Takes Fun Out of Licensing As Spielwarenmesse Toy Fair Cancelled

Licensing Trade Shows: Toy Fair NY Cancelled Due to Omicron Surge

January 12, 2022

The Toy Association says rising COVID numbers have forced the "heartbreaking" cancellation of next month's Toy Fair in New York. Toy Fair New York 2022 was scheduled for Feb. 19-22 at The Javits Center. Now, Toy Association president and CEO Steve Pasierb says the association needed to “make the best decision in everyone’s interest." “Key to our efforts these past two weeks has … [Read more...] about Licensing Trade Shows: Toy Fair NY Cancelled Due to Omicron Surge

Toy Fair Going Ahead Despite Omicron Outbreak In UK

January 5, 2022

By Allison Watkinson TLL Reporter The British Toy and Hobby Association has confirmed that the licensing trade show, Olympia Toy Fair 2022, will be going ahead as planned. It will be taking place from Jan. 25 to 27, barring any sudden changes in government safety regulations. The Toy Fair is known as the UK’s largest game and hobby event. In 2020, the Toy Fair featured 260 … [Read more...] about Toy Fair Going Ahead Despite Omicron Outbreak In UK

Mattel’s American Girl Creates First Chinese-American Girl Of The Year

January 3, 2022

Mattel has responded to anti-Asian racism by creating its first ever Girl of the Year doll of Chinese descent. The Mattel-owned doll maker celebrated the New Year by unveiling Corinne Tan, a Chinese-American skier, as its 2022 Girl of the Year on Thursday. Girl of the Year dolls, which were introduced in 2001, differ from other American Girl dolls by being based on modern … [Read more...] about Mattel’s American Girl Creates First Chinese-American Girl Of The Year

Metaverse Licensing: Squishmallows Enter The Roblox World

December 21, 2021

By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest of metaverse licensing deals. Jazwares president Laura Zebersky says the company has created a new division called Jazwares Game Studio to lead the charge … [Read more...] about Metaverse Licensing: Squishmallows Enter The Roblox World

Who’s News: Vandamme To Head New Jazwares Sales Office in Paris

December 16, 2021

Jazwares is opening a new office in Paris; a reflection of its strategy for rapid growth in the European market. The company says the sales office will be headed by veteran Vincent Vandamme, who most recently was the Head of Field Sales for LEGO in France. “We have meaningful direct to retail businesses in the UK, Ireland, Germany, Switzerland, Austria and the Benelux region, … [Read more...] about Who’s News: Vandamme To Head New Jazwares Sales Office in Paris

Toy Licensing: StoryToys Partners on LEGO Marvel App

December 14, 2021

StoryToys, the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO Marvel, a mobile app for preschoolers. StoryToys is a wholly-owned subsidiary of Team17 Group plc. The app is aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2- to 5-year-olds, the company says. Each play pack features challenges … [Read more...] about Toy Licensing: StoryToys Partners on LEGO Marvel App

TLL Editor Talks Toy Licensing With Global Toy News

December 7, 2021

This week The Licensing Letter's editor-in-chief Gary Symons joined Richard Gottlieb of Global Toy News for a chat about the toy licensing industry.  For those who may have missed the news, TLL and Global Toy News entered into a partnership recently, sharing news of interest to the readers of each publication. Check out the home page of TLL's website, and you'll see we carry … [Read more...] about TLL Editor Talks Toy Licensing With Global Toy News

Squishmallows Hits 100 million Sales, Launches Licensing Program

December 7, 2021

Jazware's Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several "best-in-class licensees" in a bit to make Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world. … [Read more...] about Squishmallows Hits 100 million Sales, Launches Licensing Program

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