By Allison Watkinson TLL Reporter Lacoste and Minecraft have collaborated on a licensed metaverse capsule collection in both the real and virtual world. The collection features apparel designed for Spring and Summer 2022. To increase interest in the collection, the two companies have developed the Croco Island game map for the Minecraft universe. The crocodile, of course, is … [Read more...] about Metaverse Licensing: Minecraft Stylin’ With Lacoste Fashion Collab
Video Games and Software
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a digital brewery in Decentraland. In a statement released on the old-fashioned internet, Heineken said, "In the real world, Heineken is known for its uncompromising quality, … [Read more...] about Metaverse Licensing: Heineken Brews World’s First Virtual Beer
Video Game Licensing: Volley Becomes Largest Developer of Voice Games With Sony Deal
By Allison Watkinson TLL Reporter Successful game publisher Volley has purchased exclusive licensing rights to all Sony Pictures Television voice games for Amazon and Google smart devices. These licensed games will include Jeopardy!, Wheel of Fortune, Who Wants to Be a Millionaire?, and Pyramid. This agreement has cemented Volley's position as the largest developer of … [Read more...] about Video Game Licensing: Volley Becomes Largest Developer of Voice Games With Sony Deal
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz's licensing agency Brand Central, the deal will see Hyperkin using the most popular snack brands that have been nourishing dedicated couch warriors for decades. "Now gamers can truly represent their favorite go-to … [Read more...] about Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
Netflix To Acquire Stranger Things’ Developer Next Games
Netflix is making another big move in the gaming space, signing an agreement to acquire Finnish developer Next Games. Under the terms of the agreement, Netflix will commence a tender offer to acquire all of the issued and outstanding shares of Next Games. Pursuant to the offer, Next Games shareholders would receive €2.1 ($2.30 US) in cash per share of Next Games, for a total … [Read more...] about Netflix To Acquire Stranger Things’ Developer Next Games
Character Licensing: King Features Gambles On Lady Luck in Gaming Deal
By Allison Watkinson TLL Reporter Character licensing specialist King Features Syndicate is partnering with slot game developer Lady Luck Games to create branded digital content featuring licensed comic characters. “We see enormous growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise … [Read more...] about Character Licensing: King Features Gambles On Lady Luck in Gaming Deal
Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands
By Allison Watkinson TLL Reporter Free-to-play games publisher, Tilting Point, has formed a licensing partnership with Gear Inc. and Mars Retail Group for an M&M's branded mobile game. The game has been named M&M’s Adventure and is the first mobile game to feature the M&M’s characters. The upcoming game will include more than 1000 levels and feature multiple types … [Read more...] about Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands
Fashion Licensing: Prada Reveals Digital Collection in Riders Republic
Fashion icon Prada has just revealed a new digital collection in the popular sports game Riders Republic by Ubisoft. As well, Ubisoft announced the popular Riders Republic game was to be available to play for free from Feb. 10 - 14 on PlayStation5, PlayStation4, Xbox Series X|S and Xbox One consoles. And when players logged in they discovered sections of the Riders Ridge … [Read more...] about Fashion Licensing: Prada Reveals Digital Collection in Riders Republic
Terrifying Deal Sees The Ring Girl Joining Dead By Daylight Video Game
By Allison Watkinson TLL Reporter Behaviour Interactive and the Kadokawa Corporation have partnered on the upcoming release of a licensed Dead By Daylight Chapter based on the popular horror franchise Ringu. The cult favorite Japanese horror film Ringu (often known simply as Ring) was released in 1998, based on the 1991 novel by Koji Suzuki. It follows a reporter … [Read more...] about Terrifying Deal Sees The Ring Girl Joining Dead By Daylight Video Game
Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show
Electronic Arts and National Football League Join Forces on Largest Esports Event in Madden NFL Franchise History It's a testament to the growth of esports that the NFL joined forces with EA Games to launch a half-time show for the Madden Bowl Final. Electronic Arts Inc. and the NFL showcased the entertainment power of esports with the EA SPORTS Ultimate Madden Bowl Final this … [Read more...] about Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show