In another example of how the Metaverse is rapidly expanding into licensing, Spin Master has announced its Bakugan franchise will be the first-ever to premiere a full-length series episode on Roblox, the global online platform that brings millions of people together through shared experiences. As detailed in The Licensing Letter's Special Report, Licensing in the Metaverse, … [Read more...] about Bakugan Airing Episode on Roblox ‘Metaverse’
Video Games and Software
Ubisoft Tags Tinderbox To Rep Top Video Games
The acclaimed French video game company Ubisoft says it has engaged Tinderbox to represent top selling games Just Dance and Far Cry for licensing across Europe. Tinderbox is the digital division of the global licensing firm Beanstalk, and says its brief includes extending the brands of these two popular games into other categories. “We are thrilled to be partnering with … [Read more...] about Ubisoft Tags Tinderbox To Rep Top Video Games
Hasbro Hits Home Run For Q2 Revenue
The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company's stock soaring. "Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019," said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since … [Read more...] about Hasbro Hits Home Run For Q2 Revenue
US Air Force Takes Wing With Dignitas For Esports
The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside Dignitas to showcase the entities’ shared competitive spirit through educational, inspirational, and interactive content featuring Dignitas … [Read more...] about US Air Force Takes Wing With Dignitas For Esports
Technicolor Engages Brecht Group For Brand Licensing
Technicolor announced this week it has hired The Brecht Group to identify new licensing opportunities, and to facilitate its licensing operations in the US and Canada. Technicolor is a worldwide technology leader in the creation and seamless delivery of extraordinary entertainment experiences. By uniting industry-leading artistry with world-class innovation, the company and … [Read more...] about Technicolor Engages Brecht Group For Brand Licensing
Secret Creamery Unveils Tetris Ice Cream
Nevada's Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris Holdings will see Secret releasing flavors like Raspberry Rhubarb with Blonde Brownie Chunks in the shape of classic Tetris pieces. Brian Mosko, founder and managing … [Read more...] about Secret Creamery Unveils Tetris Ice Cream
Subway Surfers
Building on the successful launch of its licensed Subway Surfers range in the United States and Canada last year, SYBO Games expanded rights worldwide to Sakar International, the leading wheeled goods manufacturer. This Fall, scooters, hoverboards, skateboards, helmets and protective gear based on the world's most downloaded runner game will first arrive in Europe. The global … [Read more...] about Subway Surfers
MGM Teams Up On All New Robocop Game
Leading studio MGM is teaming up on production of an all-new Robocop video game for PC and consoles. One of the top sci fi movies of the past half century, Robocop debuted in 1987 and still maintains a strong fan base and licensing program 35 years later. Game publisher NACON and Metro Goldwyn Mayer say they have signed an agreement to launch Robocop: Rogue City, a game based … [Read more...] about MGM Teams Up On All New Robocop Game
Museum Installs World of Warships Video Games On HMS Belfast
Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial War Museums. The video gaming room opened to the public July 8 in accordance with the UK's pandemic reopening plan. Visitors are being invited to the newly refurbished … [Read more...] about Museum Installs World of Warships Video Games On HMS Belfast
Asmodee Appoints New Licensing Manager
Asmodee Entertainment is building on the success of its licensing efforts last year by appointing Etienne Bonnin as the company's new senior manager of media development and licensing. Bonnin comes to the position after spending 15 years at Glénat Editions SA, the largest independent book publisher in France, where he was the Rights and Licensing Director. In that position, … [Read more...] about Asmodee Appoints New Licensing Manager