Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA's new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life … [Read more...] about EA Tees Off On New Partnership With PGA
Video Games and Software
King Features Launches Cuphead Licensing Blitz
Six-Time Platinum Video Game Grows Its International Presence With New Products Including Apparel, Accessories, Novelties, Publishing and More King Features Syndicate this week announced a robust international expansion, including new agents and licensing deals for the global gaming sensation Cuphead. Ahead of the 2021 debut of The Cuphead Show! with Netflix Animation, the … [Read more...] about King Features Launches Cuphead Licensing Blitz
Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed
The newly launched Aconyte Books says it's publishing a new series of novels inspired by Marvel's hit tabletop miniatures game Crisis Protocol, and a series based on the Assassin's Creed video game series. Aconyte is the novels division of Asmodee Entertainment, created last year to deliver on the Asmodee slogan: “Great games, amazing stories!”, and to create new … [Read more...] about Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed
Wizards Of The Coast Leads Hasbro Revenue Segments
By Gary Symons TLL Editor in Chief A lot of people still think of Hasbro primarily as a toy company, but the firm's financial results tell a different story. As of Hasbro's Q1 financial results, Hasbro is now a broader entertainment and play company, with a strong accent on gaming through its Wizards of the Coast and Digital Gaming segment, which generated 75 per cent of … [Read more...] about Wizards Of The Coast Leads Hasbro Revenue Segments
Roblox Star Signed By Semaphore
As video gaming overtakes film and television in popularity, agencies and licensors are increasingly hiring on gaming celebrities to promote their brands. That's the case with Megan 'Megan Plays' Letter, who has just joined the growing talent portfolio within Semaphore, a US brand and licensing management company. Recognized as a superstar by Roblox playing kids, Megan Plays, … [Read more...] about Roblox Star Signed By Semaphore
Channel Your Inner Monster, With Godzilla Mobile Game
The cinematic monster Godzilla has been on quite a tear this year, starring in the most successful box office movie during the pandemic, boasting an exploding licensing channel, and now releasing an exciting new mobile video game from Toho Games called Godzilla Destruction. Set for release on April 27, Godzilla Destruction is touted as an exciting and easy-to-play mobile game … [Read more...] about Channel Your Inner Monster, With Godzilla Mobile Game
Fall Guys Taps Moose Toys As Game’s Master Toy Partner
The breakout video game hit of 2020, Fall Guys, has selected Moose Toys as its global Master Toy Licensee, as the partners plan a global rollout of figures, collectibles, plush toys, and more. If you haven't heard of Fall Guys yet, don't worry, you will. The game Fall Guys: Ultimate Knockout was a massive breakout hit on its release just months ago, in August 2020. The game … [Read more...] about Fall Guys Taps Moose Toys As Game’s Master Toy Partner
MGA Entertainment Developing Mobile Games With Riva Technology
The international toy maker MGA Entertainment, best known for its Bratz and LOL Surprise line of fashion dolls, has announced another key move as the company increasingly moves into the digital realm. MGA says it has signed a series of brand licensing deals with game developer Riva Technology and Entertainment to develop a number of new mobile games, based on LOL Surprise and … [Read more...] about MGA Entertainment Developing Mobile Games With Riva Technology
Wildbrain CPLG Powers Up For Brawl Stars Partnership
New deal for hit mobile gaming brand extends agency’s partnership with rights holder LINE FRIENDS. WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a multi-territory representation deal for the popular online mobile game Brawl Stars with the brand’s global rights holder LINE FRIENDS. The deal marks an extension of … [Read more...] about Wildbrain CPLG Powers Up For Brawl Stars Partnership
Hasbro Bringing Roblox Into The Real World With New Toys and Games
Partnership will bring official NERF Roblox Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans worldwide. The global play and entertainment company Hasbro, Inc. has launched a partnership with Roblox Corporation to introduce a range of Roblox-inspired NERF blasters representing some of the most popular experiences on the Roblox platform. In addition, Hasbro has … [Read more...] about Hasbro Bringing Roblox Into The Real World With New Toys and Games