Video gaming is obviously a huge business, but people sometimes forget that watching other people play video games is also a lucrative sector in itself. That was demonstrated again this week as Minecraft surpassed one trillion views on YouTube, making it the most watched game on the platform. Minecraft has been around for a very long time by video game standards, launching in … [Read more...] about Minecraft Smashes Record For YouTube Views
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Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series
By Allison Watkinson TLL Reporter Rovio Entertainment and IMG are launching an Angry Birds consumer products program for the upcoming Netflix series Angry Birds: Summer Madness. Rovio is working with CAKE Entertainment on the new series for release next month, and has partnered with sports and media licensing firm IMG for a global CP licensing program. “After more than a … [Read more...] about Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series
Home Goods Licensing: Samsung and Tetris A Perfect Fit
By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung Stackers and are inspired by the world-famous puzzle game Tetris, which has remained popular since its creation in 1984. The first-of-its-kind storage … [Read more...] about Home Goods Licensing: Samsung and Tetris A Perfect Fit
Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video game based on the well-known Monopoly board game. Although it is based on the classic board game and has a similar goal, Ubisoft and Hasbro have added many … [Read more...] about Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin's Creed clothing that unlocks digital rewards through purchases of apparel. The partnership between game giant Ubisoft, tech company Fabacus, and apparel company Venum has created a cross-format marketing campaign that allows Assassin's Creed Valhalla players to unlock in-game … [Read more...] about Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
Game Over! China Suspends New Licenses For Video Games
By Gary Symons TLL Editor in Chief China has upped the ante in its onslaught against video gaming, reportedly suspending the licensing of new video games. The move follows other recent policy changes in China, as the government has drastically limited the amount of time children can spend gaming, and app stores in the country have begun to deplatform unauthorized … [Read more...] about Game Over! China Suspends New Licenses For Video Games
Character Licensing: Moniker Partners With Peanuts For eSports Apparel
Gaming apparel specialist The Moniker Group announced this week it has launched a new collaboration with Peanuts Worldwide. The multi-year licensing agreement entails the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360. This collection will be available onlineand through their brick-and-mortar retail distribution partners. The esports … [Read more...] about Character Licensing: Moniker Partners With Peanuts For eSports Apparel
Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a full range of customizable and remote controlled Rocket League replica cars, including both mini-RCs and full size RCs. The replicas are based on some of the most popular … [Read more...] about Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous
On the heels of the highly successful debut of its first game for Roblox, ZAG Games, a division of the award-winning global independent animation studio ZAG, has signed with U.S. game publisher GameMill Entertainment and French game developer Magic Pockets to create the first official Miraculous - Tales of Ladybug & Cat Noir console game. Based on the globally renowned … [Read more...] about Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous
Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
Move Comes Ahead of “Uncharted” and “The Last of Us” Entertainment Launches Sony Pictures Consumer Products (SPCP) announced Oct. 20 the company will work with Sony Interactive Entertainment (SIE) to represent merchandise licensing in North America for the PlayStation brand and its PlayStation Studios games including “God of War,” “Horizon Zero Dawn,” and “The Last of Us.” As … [Read more...] about Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio