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Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous

On the heels of the highly successful debut of its first game for Roblox, ZAG Games, a division of the award-winning global independent animation studio ZAG, has signed with U.S. game publisher GameMill Entertainment and French game developer Magic Pockets to create the first official Miraculous – Tales of Ladybug & Cat Noir console game.

Based on the globally renowned animated TV series that airs in more than 120 countries across the globe, the as-yet untitled action-adventure game for the entire family will be available in stores and digitally in time for holiday 2022.

“We’re looking to create a highly immersive experience featuring various gameplay elements while empowering players of any age to enjoy a new Miraculous Ladybug experience,” said Elinor Schops, ZAG’s VP of Gaming Experience. “The original game script will align closely with the television series, and we are confident that Magic Pockets and GameMill will bring their expertise, dedication, and passion to the game that will have fans the world over adding it to their holiday ‘22 gift lists!”

This is ZAG’s third foray into gaming with its wildly successful Miraculous franchise. Most recently, the new Miraculous adventure quest role-play game for the Roblox platform—the first game based on a TV series to be developed on Roblox—launched on May 3, 2021, exceeding over 245 million plays to date.

Miraculous RP: Quests of Ladybug & Cat Noir surpassed 100 million visits in the first seven weeks, with 88% of players giving the game a “thumbs up.” Without any marketing efforts, the game exceeded one million daily active users in its first week of beta, with a rolling 7-day average of 1.2 million users, representing almost 3% of Roblox platform’s global daily active user base. Influencers and players alike have been raving about the game across all platforms, including YouTube, Instagram, Twitch, Discord and TikTok.

The first official Miraculous Ladybug & Cat Noir mobile game, launched three years ago, is a fun and addictive all-ages casual runner, available in iOS, Google Play, Amazon, and Amazon Kids+.  According to App Annie, the game is ranked in the Top 10 globally on both Google Play and iOS for downloads versus other runner games. Over the past three years, the game has reached over 170 million downloads.

Given that runaway success, ZAG’s parters are enthusiastic about the upcoming console game.

“As fans of the Miraculous Ladybug series, we are excited to be partnering with ZAG to bring this wonderful world to video game consoles,” said Andy Koehler, SVP Business Development & Licensing at GameMill Entertainment. “This franchise has proven to be a critically-acclaimed inspiration for children and adults, and we can’t wait to have these characters brought to life in a whole new way next year.”

ZAG is also in development on a Miraculous bubble shooter game with game developer and publisher CrazyLabs for the company’s second mobile game for the property, Miraculous Ladybug Puzzle RPG.  Slated for a Q1 2022 debut, this new take on bubble shooter puzzle games combines RPG elements that feature challenging fighting levels designed for a new generation of players. In the game, users will form their own superhero team starring the show’s beloved characters.