By Gary Symons TLL Editor in Chief A brilliant campaign for press freedom, forged by Reporters Without Borders - Germany and the popular video game Minecraft, has won the top prize at the 2021 ANA REGGIE Awards competition. The Super REGGIE went to Reporters Without Borders for a clever collaboration that saw the organization work with Minecraft to bypass press censorship in … [Read more...] about Reporters Without Borders And Minecraft Win Super REGGIE Award
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King Features Launches Cuphead Licensing Blitz
Six-Time Platinum Video Game Grows Its International Presence With New Products Including Apparel, Accessories, Novelties, Publishing and More King Features Syndicate this week announced a robust international expansion, including new agents and licensing deals for the global gaming sensation Cuphead. Ahead of the 2021 debut of The Cuphead Show! with Netflix Animation, the … [Read more...] about King Features Launches Cuphead Licensing Blitz
Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed
The newly launched Aconyte Books says it's publishing a new series of novels inspired by Marvel's hit tabletop miniatures game Crisis Protocol, and a series based on the Assassin's Creed video game series. Aconyte is the novels division of Asmodee Entertainment, created last year to deliver on the Asmodee slogan: “Great games, amazing stories!”, and to create new … [Read more...] about Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed
Wizards Of The Coast Leads Hasbro Revenue Segments
By Gary Symons TLL Editor in Chief A lot of people still think of Hasbro primarily as a toy company, but the firm's financial results tell a different story. As of Hasbro's Q1 financial results, Hasbro is now a broader entertainment and play company, with a strong accent on gaming through its Wizards of the Coast and Digital Gaming segment, which generated 75 per cent of … [Read more...] about Wizards Of The Coast Leads Hasbro Revenue Segments
Roblox Star Signed By Semaphore
As video gaming overtakes film and television in popularity, agencies and licensors are increasingly hiring on gaming celebrities to promote their brands. That's the case with Megan 'Megan Plays' Letter, who has just joined the growing talent portfolio within Semaphore, a US brand and licensing management company. Recognized as a superstar by Roblox playing kids, Megan Plays, … [Read more...] about Roblox Star Signed By Semaphore
Fall Guys Taps Moose Toys As Game’s Master Toy Partner
The breakout video game hit of 2020, Fall Guys, has selected Moose Toys as its global Master Toy Licensee, as the partners plan a global rollout of figures, collectibles, plush toys, and more. If you haven't heard of Fall Guys yet, don't worry, you will. The game Fall Guys: Ultimate Knockout was a massive breakout hit on its release just months ago, in August 2020. The game … [Read more...] about Fall Guys Taps Moose Toys As Game’s Master Toy Partner
Wildbrain CPLG Powers Up For Brawl Stars Partnership
New deal for hit mobile gaming brand extends agency’s partnership with rights holder LINE FRIENDS. WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a multi-territory representation deal for the popular online mobile game Brawl Stars with the brand’s global rights holder LINE FRIENDS. The deal marks an extension of … [Read more...] about Wildbrain CPLG Powers Up For Brawl Stars Partnership
Hasbro Bringing Roblox Into The Real World With New Toys and Games
Partnership will bring official NERF Roblox Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans worldwide. The global play and entertainment company Hasbro, Inc. has launched a partnership with Roblox Corporation to introduce a range of Roblox-inspired NERF blasters representing some of the most popular experiences on the Roblox platform. In addition, Hasbro has … [Read more...] about Hasbro Bringing Roblox Into The Real World With New Toys and Games
Hasbro’s Finn Arnesen Joins Games Workshop
The Games Workshop Group is diving even deeper into the entertainment business, announcing the appointment of former Hasbro Studios SVP Finn Arnesen as the company's first Head of Entertainment Development. Games Workshop is best known for its Warhammer gaming franchise, and the company also has its own library of novels and short stories based on the game. Arnesen's first … [Read more...] about Hasbro’s Finn Arnesen Joins Games Workshop
Roblox Going Live on Deal With Genius Brands’ Kartoon Channel
The wildly popular Roblox game is going on air via the Kartoon Channel's OTT platform, as part of an agreement between Genius Brands and gaming video company Tankee. The new show, with the working title 'Radical Roblox', will focus on a group of popular Roblox influencers playing the game on air. The show will debut exclusively on Genius Brands' Kartoon Channel in June with … [Read more...] about Roblox Going Live on Deal With Genius Brands’ Kartoon Channel