By Allison Watkinson
TLL Reporter
Asembl has brokered a deal between Perfetti Van Melle and Kinrise Snackfood for a co-branded product featuring the Chupa Chups and Poppin popcorn brands.
A part of the Merchantwise Group, Asembl is a research-driven brand extension agency that specializes in design, FMCG and lifestyle. The agency works with global brand owners, retailers and manufacturers to bring new licensed products and services to market.
“The pairing of Perfetti Van Melle’s best-selling flavors Strawberry & Cream and Cola with Kinrise Snackfood’s Poppin popcorn is the forever-fun taste sensation we have all been waiting for,” said Asembl director, Justin Watson. “Poppin’s Lolly Poppin Chupa Chups range combines two favorite brands for an exciting snacking brand collaboration which is sure to pop off shelves across Woolworths and independent grocers.”
The global confectionery group Perfetti Van Melle is a privately-owned company that produces and distributes candies and chewing gum in more than a hundred and fifty countries worldwide. Perfetti Van Melle has developed numerous licensing programs for its various candy brands in key markets across the globe.
The company’s Chupa Chups lollipop brand is known for its extensive collection of flavors and its flowery logo which was designed by Salvador Dalí in the late sixties.
The new Lolly Poppin Chupa Chups ready-to-eat popcorn collection features candied glazes in Chupa Chups Strawberry & Cream and Cola flavors.
“We are so very excited for Australians to enjoy the crunchy popping experience that Kinrise Snackfood has created especially for the market with our iconic Chupa Chups flavors, Strawberry & Cream, and Cola,” said Perfetti Van Melle Manager, Marta Ballesteros. “Truly the perfect snack for young and old, consumers are going to be in love at first sight and bite – firstly by the colorful and eye-popping design of the packaging and secondly – by the delicious taste of the product!”
Founded in 2018, Kinrise Snackfoods is an Australian company that specializes in food manufacturing. Kinrise Snackfoods is the owner and manufacturer of the Poppin Popcorn microwave and ready-to-eat snack brand.
“We are thrilled to be launching our new Lolly Poppin popcorn range with Chupa Chups,” said Kinrise Snackfood’s Kathryn Hogarty. “Ready-to-eat popcorn made with 100% Aussie corn and now glazed in Chupa Chups’ best-selling flavours, Strawberry & Cream and Cola that everyone loves. This exciting brand collaboration will generate lots of excitement in the category as consumers get to have their favorite brands in one delicious snack.”
The co-branded popcorn collection is currently available for purchase from Woolworths and independent grocers in the Australia region.
Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy