At the Wing On department store in the Sheung Wan neighborhood of Hong Kong, bedding is one of the categories with significant licensing activity. A whole section of children’s sheets features Hello Kitty, while another consists of a variety of licenses ranging from Disney’s Lilo and Stitch to the Chinese property Pleasant Goat and Big Big Wolf (shown in photo). On the adult side, brands observed in the category include Hallmark Design Collection and Santa Barbara Polo and Racquet Club.
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