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Experiential

Licensing in the $40.4 Billion Theme Park Business

The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…


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Entertainment/Character

Licensors Poised to Lose Millions in Royalties

Top entertainment companies like Discovery, CBS, Fox, and NBCUniversal are allegedly facing millions in lost royalties if a planned bankruptcy auction of Delivery Agent…


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Retail Sales

44 Entertainment/Character Brands Make the $100 Million List

Forty-four entertainment/character properties make our list of brands that generate over $100 million in retail sales of licensed merchandise in the U.S./Canada—accounting for $41 billion in sales worldwide in 2015…


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EXPERIENTIAL LICENSING

Content & Experiential Roundup

Keep track of the latest experiential and content deals.

Featuring: Mattel, Warner Bros., Cartoon Network, Nickelodeon, 20th Century Fox, and more…


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Retail

Branded Stores

Follow the latest branded retail stores and restaurants.

Featuring: NBA, Marie Claire, 20th Century Fox, Kellogg’s and more…


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LOCATION-BASED LICENSING

Place-based Strategy Getting DreamWorks Where it Wants to Go

DreamWorks Animation (DWA) must be as happy as, well, an ogre in a swamp with its strategy to exploit Shrek, Hiccup, Oh, Alex and other characters in…


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Nov. 2, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Dior, Moose Toys, Saban, Vandor, Rovio, Kmart and more…


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MOVIE LICENSING 2016–2020

Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…


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FALL TV SEASON

Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows

New fall programs with the highest ratings and consumer intent to watch are based on properties that are already established…


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Sept. 8, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., LVMH, Nickelodeon, Outfit7, Rovio, 20th Century Fox, and more…


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