By Allison Watkinson TLL Reporter WildBrain CPLG has secured new licensees for Dr. Seuss' The Cat in the Hat, to support the animated feature film that will debut in 2026. The expanded licensing program for The Cat in the Hat includes new international partners across a wide range of product categories and retail markets. The new Cat in the Hat's licensing partners include … [Read more...] about Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
Adidas
Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Who’s News: Adidas Appoints Bjørn Gulden as its New CEO
By Allison Watkinson TLL Reporter Bjørn Gulden will take on the position of CEO at adidas and will serve on the company's Executive Board beginning Jan. 1. The current CEO of Adidas AG, Kasper Rorsted, and the Supervisory Board mutually agreed that he would step down as CEO and leave the company on Nov. 11, 2022. “We would like to thank Kasper Rorsted for his major … [Read more...] about Who’s News: Adidas Appoints Bjørn Gulden as its New CEO
Adidas Powers Up With Yu-Gi-Oh Partnership
By Allison Watkinson TLL Reporter Konami Cross Media NY has entered an agreement with Adidas Originals for a new line of licensed Yu-Gi-Oh footwear. Founded in 2001 by the Adidas corporation, Adidas Originals is a heritage sportswear brand that focuses on consumer nostalgia. The co-branded Adidas Originals x Yu-Gi-Oh! product line will feature two of the most popular duel … [Read more...] about Adidas Powers Up With Yu-Gi-Oh Partnership
Two Major Apparel Deals, With Peloton and Manchester United
This week saw two major apparel licensing agreements inked, one involving apparel rights for the phenomenally popular Manchester United soccer (football) team, and the other for rising fitness giant Peloton. Sportswear company Adidas has confirmed its plans to launch an apparel collection in partnership with Peloton. The Adidas x Peloton SS21 collection will include performance … [Read more...] about Two Major Apparel Deals, With Peloton and Manchester United
ICY PARK: The Third Ivy Park Collection with Beyoncé
Pop star and fashion icon Beyoncé has partnered with adidas on their third collection in the ongoing IVY PARK partnership. The latest collection, aptly titled “ICY PARK”, brings the streets to the ski slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative … [Read more...] about ICY PARK: The Third Ivy Park Collection with Beyoncé
On Notice: Sportswear, Organics & Bankruptcy Updates
Contact the editor at karina@plainlanguagemedia.com Puma's latest sneaker designs are coming under fire from In-N-Out Burger in a trademark lawsuit, with the fast-food restaurant alleging "essentially identical" elements like palm tree motifs as well as contrasting red and yellow accents in its Cali-0 Drive Thru and California Drive Thru CC shoes "causing consumers to … [Read more...] about On Notice: Sportswear, Organics & Bankruptcy Updates
Legal Watch: Sporting Goods & Apparel; Toys & Games
Contact the Editor at karina@plainlanguagemedia.com. CrossFit and Reebok settle their litigation-related licensing disputes and "look forward to continuing their work together as partners mutually dedicated to improving individual health and fitness globally." In 2010, the companies entered into a 10-yr. licensing and sponsorship agreement where Reebok would act as the title … [Read more...] about Legal Watch: Sporting Goods & Apparel; Toys & Games
Experiential, Content & Alternative Initiatives
FC Barcelona is ending its 17-year partnership with Nike where it ceded its retail and licensing rights to FCBMerchandising. The football club forms a new company to manage its retail, licensing, and merchandising activity. The newly formed Barça Licensing and Merchandising will take over its rights on July 1 and oversee a $77 million merchandising business spanning three of … [Read more...] about Experiential, Content & Alternative Initiatives
NFLPA’s Top Players
By Karina Masolova, karina@plainlanguagemedia.com Overall, sports is the second-strongest property type we track. Retail sales grew 4.3% in 2016 to reach $15.4 billion, according to TLL’s Annual Licensing Business Survey. Collegiate-based brands also enjoyed strong sales in 2016 at 2.5% growth, reaching $3.5 billion in sales. NFL sales, in particular, were up 3.7% in 2016, as … [Read more...] about NFLPA’s Top Players