By Marcy Magiera Earlier this month, as much of the television industry was preparing to travel to France for market MIPCOM and its children's programming section, MIPJunior, Netflix announced that it will add seven new original series for older kids to its streaming service beginning this December. The slate, which includes shows based on established brands including LEGO and … [Read more...] about Internet Changes Dynamics of Kids’ TV
Amazon
Streaming of TV Content & Its Implications for Consumer Licensing
TV has and will continue to have a dramatic effect on consumer licensing. Accordingly, you need to be aware of the dramatic changes in the way consumers are discovering new TV content and how they may impact the effectiveness of your licensing initiatives. The CEA Study Historically, TV broadcasting and cable have functioned as both free flowing sources of entertainment … [Read more...] about Streaming of TV Content & Its Implications for Consumer Licensing
Variations on a Retail Theme
Five years ago, Toys 'R' Us opened 350 holiday express pop-up stores during the fourth quarter. The program was vastly scaled back the following year and has pretty much disappeared. And while TRU wasn’t the first to implement a pop-up concept, its efforts in 2009 gave rise to a wide array of much smaller—often single-unit pop-ups—that have been as much about promotion as … [Read more...] about Variations on a Retail Theme