American Greetings rebrands, Disney releases new details about its upcoming streaming service, WarnerMedia gets two new streamers, and NBCUniversal might be getting in the game…
Entertainment/Character
Internet Changes Dynamics of Kids’ TV
October 16, 2015
For content owners, the age of Internet TV means more outlets for their programs on subscription services including Netflix, Amazon and Hulu, creating increased exposure and possibly a longer lifecycle in TV and licensing for properties that have their primary exposure on traditional broadcast or cable networks…
Toys & Games
Build-A-Bear Lines Up Licensees
June 15, 2015
Build-A-Bear Workshop’s 400 stores will host a lineup of visiting entertainment/characters licenses well into next year. In residence now, ahead of the July 10 theatrical release of Minions, from Universal Pictures and Illumination Entertainment, are Kevin, Bob
and Stuart. In August…
April 6, 2015
Who’s News
April 6, 2015
Follow the latest hires, promotions, and departures.
Featuring: 41e, American Greetings, Amscan, FremantleMedia, Nordic Licensing Co., Toys ‘R’ Us, and more…
LIcensInG by The nuMbers
More Preschool Properties Originating Outside U.S.
January 5, 2015
The $10.6 billion worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture (see pie chart, below), according to The Licensing Letter’s just-published all-new 2nd edition of “The Global Market for Licensed Preschool Properties”…
Experiential Licensing
Variations on a Retail Theme
November 17, 2014
Five years ago, Toys ‘R’ Us opened 350 holiday express pop-up stores during the fourth quarter. The program was vastly scaled back the following year and has pretty much disappeared. And while TRU wasn’t the first to implement a pop-up concept, its efforts in 2009 gave rise to a wide array of much smaller—often single-unit pop-ups—that have been as much about promotion as sales…