Jeep is partnering with one of the coolest outdoor brands, releasing the first-ever Jeep Playmate coolers from Igloo for 4×4 enthusiasts. The new coolers feature original artwork geared toward Jeep brand enthusiasts who want to keep their refreshments… . . . read more
Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars
March 25, 2022
By Gary Symons TLL Editor in Chief The lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby for a range of Motul branded model cars. Sunrich is a specialist company… . . . read more
Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
February 1, 2022
WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will… . . . read more
Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan
January 10, 2022
The automotive and racing brand Motul is expanding in Japan with the appointment of Ingram as its licensing agent. The French firm Motul is a world-renowned company, specializing in the formulation, production and global distribution of… . . . read more
Licensing Management: Nissan Announces Global Partnership With Brainbase
January 4, 2022
By Allison Watkinson TLL Reporter The Nissan Motor Corporation has announced a global partnership with licensing software company, Brainbase. Brainbase is a venture-backed company that uses software to assist licensing teams in optimizing their partnerships…. . . . read more
Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
December 10, 2021
Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of… . . . read more
Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor
December 9, 2021
VP Racing Fuels and The Fan-Brand are joining forces through a licensing agreement to put some vroom in home decor. A global leader in performance fuels, lubricants, and additives, VP Racing Fuels announced this week… . . . read more
Trademark Licensing: GTL Drives Licensing Deals For Scania
November 17, 2021
Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. Scania says GTL is developing a… . . . read more
Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories
November 1, 2021
VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and… . . . read more
Hoonigan Racing Brand Adds New Licensees
August 11, 2021
The racing brand Hoonigan says it has signed three new licensing partners for its brand of vehicular insanity. One of the leading automotive lifestyle brands and a major automotive influencer on YouTube, Hoonigan has launched programs… . . . read more