The Licensing Letter

Automotive licensing

The Lego Group and Aston Martin Race Into Licensed Toys

By Allison Watkinson TLL Reporter The Lego Group has launched a set of licensed Speed Champions toys as part of a new partnership with the luxury car brand, Aston Martin. The Lego x Aston Marton licensing partnership features a double pack of buildable Lego Speed Champions toys that are based on the AMR23 Aramco Formula 1 race car and the Aston Martin Lagonda Vantage safety … [Read more...] about The Lego Group and Aston Martin Race Into Licensed Toys

Lamborghini’s Racing HyperCars Featured in CSR Racing

By Allison Watkinson TLL Reporter Zynga and Automobili Lamborghini have announced a multi-year licensing agreement that names CSR Racing an official partner for Lamborghini's prototype hypercars. CSR Racing is a mobile gaming franchise from the Zynga-owned subsidiary, NaturalMotion, that focuses on racing realistically rendered sports cars. The multi-year licensing … [Read more...] about Lamborghini’s Racing HyperCars Featured in CSR Racing

Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence

By Allison Watkinson TLL Reporter The British auto brand Cosworth is marking 65 years of innovation with a new licensing program led by Faster Brands. Cosworth is one of the world's leading designers of engines and advanced automotive components. The company has a rich and storied history designing engines for world famous Formula 1 racing teams, and developing … [Read more...] about Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence

Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore

By Allison WatkinsonTLL ReporterIMG and Stellantis have secured a partnership for the Fiat car brand for a limited-edition Fiat 500-inspired boat by Car Off-Shore.The Car 500 Off-Shore is the latest addition to Fiat’s licensing program developed by the company and its exclusive licensing representative IMG. Created by Car Off-Shore CEO Antonio Galasso, the Car 500 Off-Shore … [Read more...] about Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore

Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

Legendary car designer McLaren is marking its 60th anniversary with two replica supercars from LEGO. The companies have been partners for eight years and since then have created six LEGO Speed Champions McLaren cars and two LEGO Technic McLaren models. As McLaren hits this milestone, the supercar maker has teamed up with the LEGO Group to release the first-ever double pack of … [Read more...] about Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

Pacific Swell Secures Multiple Licensees for VP Racing Fuels

By Allison Watkinson TLL Reporter VP Racing Fuels and its exclusive licensing agency Pacific Swell Brands have secured several new licensees for the motorsports brands' merchandising program. VP Racing is a manufacturing company known for creating high-performance fuel for land, water and air-based motorsports vehicles. In addition to its professional racing products, VP … [Read more...] about Pacific Swell Secures Multiple Licensees for VP Racing Fuels

Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard

VP Racing Fuels added some horsepower to its licensing efforts in Europe, signing a deal with apparel company Kustom Yard. VP Racing Fuels is a global leader in performance fuels, lubricants, and additives, and has successfully licensed its brand in several lifestyle categories. Its Mad Scientist brand (seen in photo at top) has become a well-known image for those who feel the … [Read more...] about Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard

Igloo and Jeep Partner on Super Cool Outdoor Adventures

Jeep is partnering with one of the coolest outdoor brands, releasing the first-ever Jeep Playmate coolers from Igloo for 4x4 enthusiasts. The new coolers feature original artwork geared toward Jeep brand enthusiasts who want to keep their refreshments ice-cold throughout every journey. “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times … [Read more...] about Igloo and Jeep Partner on Super Cool Outdoor Adventures

Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars

By Gary Symons TLL Editor in Chief The lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby for a range of Motul branded model cars. Sunrich is a specialist company that designs and manufactures the highest-quality scale model cars for the global hobby market. Thanks to a deal brokered by WildBrain CPLG, Motul's classic red and white … [Read more...] about Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars

Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports