The Licensing Letter

Automotive licensing

Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan

The automotive and racing brand Motul is expanding in Japan with the appointment of Ingram as its licensing agent. The French firm Motul is a world-renowned company, specializing in the formulation, production and global distribution of high-tech engine lubricants. For many decades it has also been a dedicated technical partner and official supplier to the finest motor racing … [Read more...] about Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan

Licensing Management: Nissan Announces Global Partnership With Brainbase

By Allison Watkinson TLL Reporter The Nissan Motor Corporation has announced a global partnership with licensing software company, Brainbase. Brainbase is a venture-backed company that uses software to assist licensing teams in optimizing their partnerships. The software brings together all the features required to run a global licensing business. Brainbase is known for its … [Read more...] about Licensing Management: Nissan Announces Global Partnership With Brainbase

Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’

Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of premium Western boots. Lucchese says the line is inspired by the craftsmanship and quality materials that are hallmarks of the 2021 Ram 1500 Limited Longhorn 10th Anniversary … [Read more...] about Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’

Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor

VP Racing Fuels and The Fan-Brand are joining forces through a licensing agreement to put some vroom in home decor. A global leader in performance fuels, lubricants, and additives, VP Racing Fuels announced this week it has signed a licensing agreement with The Fan-Brand for an extensive line of home décor products.  "The Fan-Brand has created an incredible selection of VP … [Read more...] about Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor

Trademark Licensing: GTL Drives Licensing Deals For Scania

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. Scania says GTL is developing a cross-category global consumer products offering across all major toys, collectibles, and lifestyle categories, with a particular focus … [Read more...] about Trademark Licensing: GTL Drives Licensing Deals For Scania

Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories

VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and high-performance passenger cars.  "At VP Racing Fuels, we pride ourselves in partnering with best-in-class manufacturers like Champion Laboratories … [Read more...] about Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories