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Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

March 3, 2023

Legendary car designer McLaren is marking its 60th anniversary with two replica supercars from LEGO.

The companies have been partners for eight years and since then have created six LEGO Speed Champions McLaren cars and two LEGO Technic McLaren models.

As McLaren hits this milestone, the supercar maker has teamed up with the LEGO Group to release the first-ever double pack of LEGO Speed Champions, featuring two of McLaren’s most iconic supercars: the McLaren Solus GT and McLaren F1 LM.

Both LEGO brick creations pay homage to McLaren’s technical innovation and design language with authentic details from the real-life cars, including the Papaya Orange colour of the F1 LM, its central driving seat position, and cooling ducts.

Born from a virtual gaming world concept, the Solus GT – also with its striking central single-seat cockpit design and high-downforce rear wing – is a perfect addition for any McLaren supercar enthusiast.

The LEGO Group and McLaren first joined forces in 2015, In celebration of McLaren’s 60th milestone and the launch of the first double-pack together, designers from both the LEGO Group and McLaren recently came together at the LEGO HQ in Billund, Denmark. You can watch the video on YouTube here.

Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9

CAA Adds Some Vroom to McLaren’s Global Licensing Program

 

 

Filed Under: Editorial, Open Content, Top Story, TLL, Corporate, Automotive/Motor Vehicle, Recent Headlines, Worldwide, Archive, Articles, Featured Tagged With: toy licensing, Automotive licensing, McLaren, LEGO x McLaren, LEGO Speed Champions

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