TLL Staff Buckle up, gamers: Volkswagen is steering into the fast lane of interactive entertainment with the help of Beanstalk, a leading brand licensing agency. The global agency has been named the automaker’s exclusive global licensing partner for video games. The collaboration intends to supercharge Volkswagen’s digital presence by expanding its lineup of new and classic … [Read more...] about VW and Beanstalk Shift into High Gear with Video Game Deal
Beanstalk licensing agency
Baileys and Dolci Frutta Release Chocolatey Treats
By Allison Watkinson TLL Reporter Baileys and Dulci Frutta are launching an Irish Cream-flavored addition to Dolci Frutta's line of chocolate melting wafer desserts. The licensed Baileys Irish Cream x Dulci Frutta melting wafers were designed to bring the flavor of Diageo's classic Baileys liqueur to Saco Food's existing collection of alcohol-free Dulci Frutta … [Read more...] about Baileys and Dolci Frutta Release Chocolatey Treats
Beanstalk to Manage Licensing For Yvonne Ellen London
By Allison Watkinson TLL Reporter Yvonne Ellen London has appointed the Beanstalk brand management agency to extend its international licensing program into new product categories. Created by artist and designer Yvonne Fisher, Yvonne Ellen London is a British lifestyle brand that offers a portfolio of hand-drawn illustrations and prints with a vintage-inspired artistic … [Read more...] about Beanstalk to Manage Licensing For Yvonne Ellen London
Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director
By Allison Watkinson TLL Reporter Beanstalk has appointed long-standing employee, Ian Joynson, as the new managing director of the agency's UK office. In his new role at the company, Joynson will be responsible for managing Beanstalk's UK-based client accounts as well as overseeing the agency's operations across the EMEA territories. Joynson will also work alongside … [Read more...] about Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director
Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative
By Allison Watkinson TLL Reporter The Italian lifestyle brand, Tonino Lamborghini, has appointed Beanstalk to expand its international licensing and brand extension program. Beanstalk is a global licensing agency that specializes in brand expansion digital media, manufacturer representation, cultural intelligence, partnership negotiation, legal services and more. The Beanstalk … [Read more...] about Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative
Dole in ‘Amazing’ Partnership With Health Supplement Brand BEAM
By Gary Symons TLL Editor in Chief The fresh fruit and giant Dole Food Company has just signed a licensing deal that tastes good and is good for you. Dole just announced a partnership with leading health supplement brand BEAM be amazing, which will see Dole further broaden its reach into new categories in the health and wellness sector, commencing with an authentic … [Read more...] about Dole in ‘Amazing’ Partnership With Health Supplement Brand BEAM
The Met Launches Home Decor Based on Art and Culture
Allison Symons TLL Reporter The Metropolitan Museum of Art has partnered with leading furniture company Eichholtz to launch The Met x Eichholtz home decor collection. The collaboration will include featuring furniture, home decor and lighting that draw inspiration from over 5,000 years of history and culture from around the globe. “Creating The Met x Eichholtz … [Read more...] about The Met Launches Home Decor Based on Art and Culture
Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment
The trend setting audio tech brand Skullcandy has selected licensing agency Beanstalk to manage its global branding. The company says it engaged Beanstalk to help extend its brand into product categories that "unleash the power of expression," including audio equipment, consumer electronics, sporting and outdoor goods and accessories, apparel and accessories, collaborations and … [Read more...] about Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment
Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors
The tool and DIY giant CRAFTSMAN has partnered with North America’s number one weather monitoring brand, AcuRite, to launch a range of home and weather monitoring products. The licensing agreement was brokered by Beanstalk, CRAFTSMAN’S global brand licensing agency. The new line will include multiple home and weather monitoring products, including the following for home … [Read more...] about Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors
The Met Goes Global With Beanstalk
Once up on a time, museums primarily served the community in which they were located, but with the development of the internet and cultural licensing, the reach of great museums now spans the globe. For that reason, the world-renowned Metropolitan Museum of Art in New York is extending access to its collection of art and cultural artifacts into Europe, the Middle East and … [Read more...] about The Met Goes Global With Beanstalk