BBC Studios, the distributor and licensor for the international preschool sensation Bluey, has named top licensing agencies Nelvana and La Panaderia for Canada and Mexico to extend the brand’s successful merchandising program. The two companies will build on the series’ popularity in the U.S. and help expand the Bluey experience beyond the screen through consumer product … [Read more...] about BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico
Bluey Licensing
Bluey Gets New Product Line From Moose Toys
The global smash hit Bluey is hitting the road this month with a new range of must-have products from Moose Toys. Bluey is a series created in Australia that has become a global sensation, becoming the top show on BBC's children's programming in the UK, and consistently ranked #1 on Disney Channel and Disney Junior. “Bluey has entered the cultural zeitgeist, an actual ‘pup … [Read more...] about Bluey Gets New Product Line From Moose Toys
Eight New Licensing Deals For BBC’s Bluey
BBC Studios has signed eight new licensing deals in the US for the hit preschool series Bluey. A favorite with preschoolers and adults alike, the top-rated Bluey series, seen on Disney Channel, Disney Junior and Disney+, will make a big splash at retail this year and next with a range of introductions from new partners Accessory Innovations, Accutime Watch, Centric Brands LLC, … [Read more...] about Eight New Licensing Deals For BBC’s Bluey
Who’s News: BBC Studios Reshuffles Its Licensing Leadership
Big news from the UK as BBC Studios reshuffles its licensing leadership team following the departure of Rikesh Desai, licensing director for the UK and EMEA. Desai had a huge impact on the licensing activities for BBC Studios, according to Stephen Davies, BBC Studios’ managing director of consumer products and licensing. “Rikesh has been a driving force behind our merchandise … [Read more...] about Who’s News: BBC Studios Reshuffles Its Licensing Leadership