By Allison Watkinson TLL Reporter Novel Entertainment has partnered with P2 Games to develop and launch a new racing game for its Horrid Henry brand. ‘Horrid Henry’s Krazy Karts’ will initially be available exclusively from the Nintendo eShop on Nintendo Switch from Jan. 21. The game is designed to appeal to children ages 6+ and families. Based on Novel Entertainment’s … [Read more...] about TV Series Licensing: Novel Entertainment Signs Horrid Deal With P2 Games
book licensing
Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal
The innovative publishing platform Wattpad is teaming up with ViacomCBS to create a slate of new TV series. Wattpad is a different type of publishing service, as it focuses on creating success for writers whose stories catch on with the platform's audience. For example, Wattpad has its own studio arm, which is the division that will work with ViacomCBS. Those stories will be … [Read more...] about Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal
Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books
Scholastic is celebrating Christmas by donating 110,000 children's books, in partnership with Harry Potter author JK Rowling. The global children and educational publisher says it will donate 100,000 assorted children’s books to 100 Title 1 schools (1,000 books each to 100 schools) across the United States. Additionally, the company announced that 10,000 books will be donated … [Read more...] about Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books
Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
By Gary Symons TLL Editor in Chief It's definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is the home of the Whos and the Grinch from the Dr. Seuss classic How The Grinch Stole Christmas! Secondly, it turns out the Grinch is now joining the sharing economy, and is renting out his … [Read more...] about Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
Le Creuset and Harry Potter Put The Magic Into Cooking
Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure magic,” said Paul van Zuydam, owner of Le Creuset. “We are thrilled to team up with Warner Bros. Consumer Products to bring that magic … [Read more...] about Le Creuset and Harry Potter Put The Magic Into Cooking
Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers' kitchen with The Official Guinness Cookbook. The cookbook, created through a deal brokered by Diageo’s global brand extension licensing agency, Beanstalk, is now available online on Amazon.com. Guinness is … [Read more...] about Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing program with Ladybird, an imprint of Penguin Random … [Read more...] about Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead
The best selling children's series Ninja Life Hacks announced a license agreement with Fathead for vinyl wall graphics, cutouts, wall hangings and more. The Ninja Life Hacks licensing deal with Fathead brings the Ninja Life Hacks superheroes to life, encouraging children to feel and discuss their emotions. Fathead’s Ninja Life Hacks line will be available on fathead.com and … [Read more...] about Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead
Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open
Opus and The R&A today announced the planned publication and pre-order release of The Open Opus, which will celebrate the 150th playing of The Open and documents the history of the world’s oldest and most prestigious championship. The partnership was brokered by TSBA, licensing agent for The R&A, which stands for 'The Royal & Ancient'; a reference to 'The Royal … [Read more...] about Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open
David Sprei Hired To Head Penguin Ventures
Penguin Random House Children’s Appoints New Commercial Director for Penguin Ventures to Drive Opportunities for Growth and Innovation Children's literature giant Penguin Random House Children's has tagged a high ranking ViacomCBS executive as the new head of Penguin Ventures. The company says David Sprei will be joining Penguin Random House Children’s as Commercial Director … [Read more...] about David Sprei Hired To Head Penguin Ventures