The Licensing Letter

Children's show licensing

Character Licensing: Wildbrain & Peacock Have Big Plans For Caillou

Wildbrain has partnered with NBCUniversal’s streaming platform, Peacock, to produce 52 new episodes of the beloved animated series Caillou. In addition, Peacock will become the home for five previously announced 44-minute Caillou family specials, currently in production. “We’re delighted to join with Peacock to expand the Caillou universe,” said Josh Scherba, President of … [Read more...] about Character Licensing: Wildbrain & Peacock Have Big Plans For Caillou

PAW Patrol Creators Releasing New Series Vida the Vet

Toyco turned entertainment studio Spin Master has announced the launch of new animated series Vida the Vet in Canada and the UK. Vida is the 13th series released by Spin Master Entertainment, a division of the Canadian toy company that spawned Paw Patrol as one of the world's most successful TV series and licensing properties. In fact, PAW Patrol was just ranked fifth for … [Read more...] about PAW Patrol Creators Releasing New Series Vida the Vet

YouTube Hit Booba Tags IMG For Licensing Program

UK Animation studio 3D Sparrow Group has appointed IMG to extend Booba through product and brand licensing partnerships. Booba is a new, non-dialogue pre-school family show following the adventures of a joyful, funny and curious creature called Booba and his friends. The show has become a global hit on YouTube, reaching more than 13 billion views since first airing in … [Read more...] about YouTube Hit Booba Tags IMG For Licensing Program

Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie

By Allison Watkinson TLL Reporter The Simba Dickie Group has signed a licensed consumer products deal with Boat Rocker Studios for the popular kid's series Dino Ranch The upcoming product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories. Other highlights of the licensed … [Read more...] about Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie

BBC Signs Tycoon As Licensing Agent For Hit Show Bluey

By Allison Watkinson TLL Reporter BBC Studios has hired Tycoon to expand licensing for the hit children's show Bluey into South and Central America. Bluey, an Australian production about a Blue Heeler puppy and his family, has become a runaway global hit, with a significant licensing program. BBC Studios is now looking at a major expansion for retail and licensing … [Read more...] about BBC Signs Tycoon As Licensing Agent For Hit Show Bluey

Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new Master Toy Partner, says producer Wildbrain. The company's consumer products division, Wildbrain CPLG, brokered a deal that will see JAKKS Pacific appointed to develop a wide … [Read more...] about Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Children’s TV Licensing: Epic Story Media Signs Key Programming And Licensing Deals

Canadian content, distribution and licensing company Epic Story Media (ESM) has signed deals for both broadcast and licensing partners on a number of key titles across its slate of children’s programming, as well as debuting new MIPCOM launches. Founded by Ken Faier, Epic Story Media launched in 2017 to put creators at the centre of compelling and engaging franchises for kids. … [Read more...] about Children’s TV Licensing: Epic Story Media Signs Key Programming And Licensing Deals

McFarlane Releases Toys Based on Nickelodeon’s Avatar Series

McFarlane Toys has released the first line of a brand new collection of Nickelodeon's Avatar: The Last Airbender action figures, launching exclusively at Walmart. "Avatar: The Last Airbender animation brings a visual depth of expression and emotion to its characters, making it one of the most beloved animated shows of all time," said Todd McFarlane, CEO of McFarlane Toys. "We … [Read more...] about McFarlane Releases Toys Based on Nickelodeon’s Avatar Series