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YouTube Hit Booba Tags IMG For Licensing Program

UK Animation studio 3D Sparrow Group has appointed IMG to extend Booba through product and brand licensing partnerships.

Booba is a new, non-dialogue pre-school family show following the adventures of a joyful, funny and curious creature called Booba and his friends. The show has become a global hit on YouTube, reaching more than 13 billion views since first airing in 2017.

The show is also available worldwide on Amazon Prime, as well as through TV broadcasters in more than 45 countries.

“We are really excited to partner with IMG and are confident their expertise will help our digital superstar Booba launch high-quality licensed products with like-minded and best-in-class licensing partners to entertain generations of children,” said Oli Bernard, CEO at 3D Sparrow Group. “It’s a fantastic time for Booba right now with season 4 launching in Q4 this year, and season 5 planned for a 2023 release.

“We believe that Booba enables kids to discover the world around them, using their imagination to recreate their own Booba-inspired adventures.”

The agreement will see the IMG further expand Booba’s global footprint across wider lifestyle categories for fans of the show to enjoy, including toys, apparel, fast-moving consumer goods, events, and promotions.

“Booba has become a worldwide phenomenon and is loved by children around the world,” said Sam Barker, Associate Vice President of Licensing at IMG. “We will focus on products that highlight and embody the spirit of the show’s playful and humorous content, which children and other fans of the show enjoy.

“We can’t wait to bring the Booba world to its millions of followers in engaging new ways.”

Now in its fourth series, the show is loved for the entertaining situations Booba and his friends find themselves in while trying to explore the world around them. The characters interact together with a zest for discovery and an inventive mindset.

In 2021, 3D Sparrow collaborated with Sony Music to premiere the first-ever Booba music video with Avicii.

For more information on Booba and other licensing opportunities visit

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