By Allison Watkinson TLL Reporter Upexi Inc. has signed a licensing agreement with The Walt Disney Company for its children's STEM toy brand, Tytan Tiles. The Tytan Tiles toy brand includes non-toxic magnetic tiles in multiple shapes and sizes that snap together as building blocks. For the agreement, Upexi will be responsible for developing and launching Tytan Tiles … [Read more...] about Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys
Disney licensing
Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola
By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola and Disney's Marvel have launched what may be their largest collaboration in the UK to date. The Multiverse Awaits promotion in an on-pack marketing program in which consumers can win a super-powered getaway to the new Marvel Avengers Campus at Disneyland Paris, and a host of smaller prizes. Launched in … [Read more...] about Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola
Disney Inks First Ever Nail Lacquer Deal With Nailtopia
By Allison Watkinson TLL Reporter Nailtopia has partnered with Disney to create a limited-edition nail collection called Disney 100 in honor of the DIsney brand’s 100th anniversary. Nailtopia is the first nail lacquer brand to to partner with Disney throughout the company's long history. Disney's decision to enter a licensing partnership with Nailtopia was influenced by … [Read more...] about Disney Inks First Ever Nail Lacquer Deal With Nailtopia
Disney Partners With Board Game Developer Libellud
By Allison Watkinson TLL Reporter The French board game developer Libellud has partnered with Disney for a licensed game expansion to their Dixit franchise. A part of the Asmodee Group, Libellud is known for developing original game franchises such as Dixit, Loony Quest, Mysterium and Dice Forge. The original Dixit card game was created by Jean-Louis Roubira in 2008 and … [Read more...] about Disney Partners With Board Game Developer Libellud
Mattel Unveils All New Line for Disney Princess and Frozen
By Gary Symons TLL Editor in Chief Toymaker Mattel has revealed its new line up for its licensed Disney Princess and Disney Frozen lines. The Disney dolls line is among the most popular in the world, as it celebrates the adventures of Disney 'Princess' films and particularly Disney Frozen. The Mattel dolls are known for their attention to detail, allowing fans to bring … [Read more...] about Mattel Unveils All New Line for Disney Princess and Frozen
TOKYOPOP Publishing Graphic Novels Based on Nightmare Before Christmas
By Allison Watkinson TLL Reporter TOKYOPOP has announced a third installment of The Nightmare Before Christmas graphic novel series based on the Disney-owned entertainment franchise. The upcoming graphic novel will be called Tim Burton’s The Nightmare Before Christmas: The Battle For Pumpkin King. The announcement of The Battle for Pumpkin King graphic novel follows the … [Read more...] about TOKYOPOP Publishing Graphic Novels Based on Nightmare Before Christmas
Film Licensing: Mattel To Unveil a Galaxy of Toys For Pixar’s Lightyear
By Allison Watkinson TLL Reporter Mattel has entered into a global licensing agreement for Pixar’s Lightyear, the origin story of Toy Story’s character, Buzz Lightyear. Through the agreement, Mattel has acquired global licensing rights to develop a line of toys for the Lightyear franchise. These toys will include action figures, playsets, vehicles, games, plush, and … [Read more...] about Film Licensing: Mattel To Unveil a Galaxy of Toys For Pixar’s Lightyear
Disney’s New Hire Reveals Its Metaverse Ambitions
By Gary Symons TLL Editor in Chiev Disney has hired top Apple gaming executive Mark Bozon to help guide its move into the metaverse. Bozon most recently worked as games creative director for Apple Arcade, the tech giant's game subscription service. On May 20 this year Bozon tweeted he was leaving Apple, saying, "I’m headed to an absolute dream job." We now know that dream … [Read more...] about Disney’s New Hire Reveals Its Metaverse Ambitions
Diversity in Licensing: Disney In Collaboration With EPI For Diverse Line of Dolls
By Allison Watkinson TLL Reporter World of EPI has announced a collaboration with Disney and Marvel to create ethnically-inclusive fashion dolls, collectible figurines, and accessories. The upcoming line of licensed consumer products will feature characters from the new Disney+ series "The Proud Family: Louder and Prouder" and the upcoming "Marvel’s Moon Girl and Devil … [Read more...] about Diversity in Licensing: Disney In Collaboration With EPI For Diverse Line of Dolls
Mattel Snags Global Deal For Disney Princess and Frozen
Multi-Category Collection Expected to Arrive at Retailers Worldwide Beginning 2023 Toy giant Mattel has signed a global, multiyear licensing deal for two of Disney's most popular franchises. Under the agreement, Mattel will have the global licensing rights to develop lines of toys for the Disney Princess line and the Frozen franchise. The agreement is with Disney Consumer … [Read more...] about Mattel Snags Global Deal For Disney Princess and Frozen