The Licensing Letter

Fashion Licensing

Goodie Two Sleeves Partners With ‘Star’ Astrologer Walter Mercado on Apparel

By Gary Symons TLL Editor in Chief The quirky and innovative apparel company Goodie Two Sleeves is producing a new line inspired by the starry eyed astrologer Walter Mercado. Mercado, affectionately known by fans as the "Señor de las Estrellas," was renowned for his celestial insights and flamboyant fashion sense. For 30+ years, Mercado's television show enthralled … [Read more...] about Goodie Two Sleeves Partners With ‘Star’ Astrologer Walter Mercado on Apparel

Perry Ellis In New Partnership For ‘Peerless’ Tailored Clothing

By Gary Symons TLL Editor in Chief The fashion and lifestyle brand Perry Ellis International, Inc, has again partnered with Peerless Clothing International for tailored clothing. The collaboration with Peerless Clothing International is intended to provide tailored fashion options for the company's top brands, namely Perry Ellis and Original Penguin. The two … [Read more...] about Perry Ellis In New Partnership For ‘Peerless’ Tailored Clothing

Perry Ellis Expands on ACI Partnership For New Footwear Line

Perry Ellis International is releasing a new footwear line for its Original Penguin brand, with the help of ACI International. Perry Ellis and ACI have been partners for 16 years, and this agreement marks an important expansion, adding the footwear line for the Original Penguin apparel brand. ACI International is a leading manufacturer and marketer of footwear in the US and … [Read more...] about Perry Ellis Expands on ACI Partnership For New Footwear Line

Jazwares and Puma Launch Squishmallows Apparel and Footwear

By Allison Watkinson TLL Reporter Jazwares has entered a licensing partnership with the PUMA brand for a Squishmallows-themed apparel and footwear collection. Founded in 1948, PUMA is a global sports lifestyle brand that specializes in designing, developing, distributing and marketing sports-inspired streetwear and performance products. The PUMA Group currently … [Read more...] about Jazwares and Puma Launch Squishmallows Apparel and Footwear

Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

By Gary Symons TLL Editor in Chief Perry Ellis is on to a winning strategy, partnering with star NFL player Tua Tagovailoa, the starting quarterback for the Miami Dolphins. Under the terms of the deal, Tagovailoa will serve as the global ambassador for the brand, which will include the launch of a branded collection set to debut in summer 2024, and inspired by Tua's … [Read more...] about Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

Fans Can ‘Grin and Wear It’ With New Smiley x Lacoste Collection

By Allison Watkinson TLL Reporter The SMILEY brand and Lacoste fashion are launching their first co-branded activewear collection. The Lacoste x Smiley collection will feature a new collaborative slogan and logo design that blend style elements from both the trademark Smiley icon and the Lacoste crocodile logo. The new logo redesign will feature the signature Smiley … [Read more...] about Fans Can ‘Grin and Wear It’ With New Smiley x Lacoste Collection

Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts

Allison Watkinson TLL Reporter Perry Ellis International (PEI) is expanding their existing licensing agreement with Bespoke Fashion to include Perry Ellis and Original Penguin branded dress shirts. Founded in 2012, Bespoke Fashion is a premium made-to-order men's fashion company that specializes in designing neckties, hosiery, dress shirts, accessories and more. The … [Read more...] about Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts

Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand

TLL Staff The global fashion house Perry Ellis International has signed a licensing with Baird Group Ltd. to oversee the European license for Farah Tailoring. The Farah Tailoring division of Perry Ellis features fashionable sport jackets, sharp suit separates, and modern formalwear. Farah Tailoring collection caters to a fashionable clientele who are looking to elevate … [Read more...] about Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand

Perry Ellis Enters Into Timely Deal For Watches and Jewelry

By Allison Watkinson TLL Reporter The fashion brand Perry Ellis has secured a strategic partnership with Concepts In Time for a licensed men's watch and jewelry collection. Concepts In Time is a US-based product manufacturing company that specializes in watches, accessories and home décor. "We are extremely excited to partner with Perry Ellis, a brand known for its … [Read more...] about Perry Ellis Enters Into Timely Deal For Watches and Jewelry