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The Licensing Letter

film licensing

Gender Parity Achieved for the First Time for Major Film Releases

February 11, 2025

By Gary Symons TLL Editor in Chief Two new studies showed that women achieved gender parity for major US film releases in 2024, the first time that has happened. One of the studies was Dr. Martha Lauzen's annual report, It's a Man's (Celluloid) World Report. It found that out of the 100 top grossing films in 2024, women played the lead in 42% of the films, which is the … [Read more...] about Gender Parity Achieved for the First Time for Major Film Releases

Captain America: Brave New World Blasts into Perfect Sports Supplements

January 27, 2025

By Allison Watkinson TLL Reporter Perfect Sports and Marvel Studios have launched a limited-edition collaboration for Captain America: Brave New World. Launched on January 3, the partnership is designed to promote the upcoming release of Captain America: Brave New World through licensed products and exclusive activations. "At Perfect Sports, we pride ourselves on … [Read more...] about Captain America: Brave New World Blasts into Perfect Sports Supplements

Sony Pictures Announces Three New Video Game Adaptations

January 13, 2025

By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations

Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere

November 8, 2024

TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere

Lego Making Three Licensed Live-Action Movies With Universal

November 2, 2024

By Gary Symons TLL Editor in Chief The Lego Group will be making three new movies with Universal PIctures, helmed by A-List directors Jake Kasdan, Patty Jenkins and Attack the Block filmmaker Joe Cornish. The news was revealed as an exclusive from the entertainment publication Deadline, which says the plots of the still untitled movies are still being kept under … [Read more...] about Lego Making Three Licensed Live-Action Movies With Universal

Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne

October 30, 2024

By Allison Watkinson TLL Reporter Dollhouse Pictures and Foundation Media have launched a partnership to produce a licensed film adaptation of Anh Do's bestselling novel series Wolf Girl. “The Wolf Girl book series has brought joy to millions of children around the world,” said Anh Do. "This film adaptation will bring happiness to millions more. I’m absolutely … [Read more...] about Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne

Blade Runner 2049 Suing Tesla for Copyright Infringement

October 29, 2024

By Gary Symons TLL Editor in Chief This may be the most '2024' news story I've seen yet, especially for the licensing industry. Combining artificial intelligence, copyright infringement, sci fi movies, robot taxis, Tesla, and a brash move by Elon Musk, a new lawsuit from the makers of Blade Runner 2049 is like a mashup of 2024 doom-scrolling headlines. Blade Runner 2049 … [Read more...] about Blade Runner 2049 Suing Tesla for Copyright Infringement

Krispy Kreme and Sony Team Up for Haunting Ghostbusters’ Doughnuts

October 7, 2024

By Allison Watkinson TLL Reporter Krispy Kreme has launched a licensed Ghostbuster's doughnut collection in partnership with Sony Pictures Consumer Products to celebrate the original film's 40th anniversary. The Ghostbusters 40th anniversary menu items include a selection of four doughnuts offered in a custom Ghostbusters box, as well as a new drink called Slimer’s Slime-ade. … [Read more...] about Krispy Kreme and Sony Team Up for Haunting Ghostbusters’ Doughnuts

Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie

August 5, 2024

By Allison Watkinson TLL Reporter Keebler has partnered with Warner Bros. Discovery for a licensed cookie product and online promotion inspired by the upcoming film, Beetlejuice Beetlejuice. Designed as a sequel to the original Beetlejuice film that hit theaters in 1988, Beetlejuice Beetlejuice follows three generations of the Deetz family as they return to their home in Winter … [Read more...] about Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie

The Terminator Returns to the Present With 40th Anniversary Comics

July 31, 2024

By Allison Watkinson TLL Reporter Announced at San Diego Comic-Con, Dynamite Entertainment and Studiocanal are launching a new Terminator comic book series for the franchise's 40th anniversary celebration. The licensing partnership with Dynamite Entertainment was brokered by Creative Licensing agency on behalf of its long-standing client, Studiocanal. The upcoming Terminator … [Read more...] about The Terminator Returns to the Present With 40th Anniversary Comics

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