By Allison Watkinson TLL Reporter NatureSweet has partnered with Barilla to launch a co-branded meal campaign called A Burst of Energy & Flavor. Running from January to March of this year, the collaborative campaign will offer a variety of recipes that incorporate NatureSweet Cherubs tomatoes and Barilla Protein+ pasta. The recipes created for the licensed … [Read more...] about NatureSweet and Barilla Launch Nutritious Meal Campaign
Food Licensing
Fonterra and Superbrewed Food Collaborate on Sustainable Food Tech
By Gary Symons TLL Editor in Chief The global dairy co-operative Fonterra has teamed up with Superbrewed Food to develop sustainable new sources of high-protein foods through biomass fermentation. The technology represents a growing segment in global food production, as it allows for large-scale production of high-protein foods at low cost. The technology is both … [Read more...] about Fonterra and Superbrewed Food Collaborate on Sustainable Food Tech
Uber One Releasing ‘Grinchmas Kit’ with Dr. Seuss Enterprises
By Gary Symons TLL Editor in Chief If you're like the Grinch and just trying to get through the holidays with mind and soul intact, you might want to check out the Grinch's kit from Uber One. The ride hailing and food delivery company Uber One is partnering with Dr. Seuss Enterprises to release A Very Grinchmas Kit, telling the Grinch story with (what else?) … [Read more...] about Uber One Releasing ‘Grinchmas Kit’ with Dr. Seuss Enterprises
Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
By Allison Watkinson TLL Reporter Taco Bell has made a major move in its retail food product division, appointing Kraft Heinz as its primary manufacturer. It's also a big deal even for a food and beverage giant like Kraft Heinz, which is doubling down hard on the Mexican cuisine category. The partners say the goal is to provide more consumers the opportunity to enjoy Taco … [Read more...] about Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal
By Gary Symons TLL Editor in Chief The Ferrara Candy Company says it has reached an agreement to acquire the Jelly Belly Candy Company through its holding company CTH Invest. “Our dedication to creating high-quality, innovative sugar confections for the world and our deep relationships with retailers aligns perfectly with the Jelly Belly track record and passion for … [Read more...] about Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal
CHEETOS Mac ‘N Cheese and Macramé Designer Coral Castillo Launch Cheesy New Collection
By Allison WatkinsonTLL ReporterCHEETOS Mac 'N Cheese has partnered with macramé artist Coral Castillo for a limited-edition fashion collection.The CHEETOS Mac 'N Cheese x Coral Castillo MAC'ramé Collection includes MAC-Top Sneakers and a Fanny MAC waist bag.The items are available in orange, green and red colorways that are inspired by the Bold & Cheesy, Cheesy Jalapeño, … [Read more...] about CHEETOS Mac ‘N Cheese and Macramé Designer Coral Castillo Launch Cheesy New Collection
Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
By Allison Watkinson TLL Reporter Hershey and Sprayground have released a licensed backpack based on the Reese’s Peanut Butter Cup candy brand. Sprayground is a streetwear fashion brand that designs high-quality backpacks, accessories, and apparel. Sprayground first captured worldwide attention when the ‘Hello My Name Is’ backpack debuted over 13 years ago. Sprayground … [Read more...] about Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
The New Canadian Eatery Inspired by LEGO Bricks
By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
TLL Feature: The Royalty Report a Delicious Take on Licensing
By Gary Symons TLL Editor in Chief It might be due to my own history as a broadcast journalist, but I’ve quickly become a fan of a new podcast, The Royalty Report, by licensing exec Peter Cross of Broad Street Licensing Group and marketing guru Trevor Graham. The premise is a bit like The Hot Ones, the popular interview podcast in which celebrities try to form halfway … [Read more...] about TLL Feature: The Royalty Report a Delicious Take on Licensing
Ocean Spray and Hershey Partner on Some Sweet Treats
By Allison Watkinson TLL Reporter Ocean Spray has partnered with The Hershey Company for a co-branded snack line made with real dried fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new Hershey x Ocean Spray products will be available in both 5 oz. and 8 oz. resealable pouches for … [Read more...] about Ocean Spray and Hershey Partner on Some Sweet Treats