By Allison Watkinson
TLL Reporter
NatureSweet has partnered with Barilla to launch a co-branded meal campaign called A Burst of Energy & Flavor.
Running from January to March of this year, the collaborative campaign will offer a variety of recipes that incorporate NatureSweet Cherubs tomatoes and Barilla Protein+ pasta.
The recipes created for the licensed campaign offer a nutritious combination of antioxidant-rich Cherubs tomatoes, paired with Protein+ pasta that is made from semolina wheat with plant-based protein from lentils, chickpeas and green peas.
“We’re committed to inspiring families to embrace healthier eating with products that are as flavorful as they are nutritious,” said NatureSweet marketing director, Travis Laveault. “By partnering with Barilla, we’re combining the best of our Cherubs snacking tomatoes and their Protein+ pasta to create meals that are not only wholesome but also bring joy to the table.”
Barilla and NatureSweet’s meal campaign will be promoted using a combination of targeted digital advertising, retail marketing and in-store materials.
The in-store promotional materials will include co-branded signage and custom displays across produce and pasta aisles at grocery retailers such as Kroger, Albertsons, Raleys and the Giant Company.
“At Barilla, we believe in the power of sharing a meal to bring families together,” said Barilla America marketing director, Angie Cotter. “This collaboration with NatureSweet allows us to offer delicious pasta that is both a good source of protein and pairs perfectly with NatureSweet’s premium produce, helping families create balanced meals that nourish both the body and the soul.”
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NatureSweet is a North American produce brand that focuses on cultivating high-quality snacking tomatoes and greenhouse-grown vegetables.
The company operates over 1,400 acres of greenhouse space throughout North America that is hand-picked and delivered to supermarkets across Canada, Mexico and the U.S.
With a commitment to sustainability and social responsibility, NatureSweet has been named an official B Corporation, Fair Trade company and has been certified by the Equitable Food Initiative (EFI).
Founded in 1877, the Barilla Group is a family-owned company that offers high-quality Italian food products through its portfolio of culinary brands.
In addition to its Barilla pasta brand, the Group’s portfolio includes international labels such as Catelli, Splendor, Back To Nature, Misko, Pan di Stelle, Mulino Bianco, Wasa and more.