By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24–26. This year, perhaps in reaction to the … [Read more...] about Licensing Expo Putting on Big Show With Immersive Entertainment Offerings
Hasbro licensing
Film Licensing: Hasbro Wins Extended Toymaker License With LucasFilms
Hasbro Inc. has secured one of the Holy Grails of the licensing industry with an extended agreement as Master Toymaker for LucasFilms. The deal covers Hasbro's existing relationship with Star Wars but also adds the lucrative and long-running Indiana Jones franchises to the company's licensing agreement. As a global master toy licensee for both franchises, Hasbro will continue … [Read more...] about Film Licensing: Hasbro Wins Extended Toymaker License With LucasFilms
Who’s News: Hasbro Names New Senior Director of CP in the UK
By Allison Watkinson TLL Reporter Hasbro kicked off Toy Fair 2022 by announcing the promotion of Sally Carnota to Senior Director of UK Licensed Consumer Products. Carnota will be based out of the Warren Street office in the U.K. and report to Marianne James, Vice President of EMEA & Asia Licensed Consumer Products at Hasbro. “Sally has been integral in expanding … [Read more...] about Who’s News: Hasbro Names New Senior Director of CP in the UK
Breaking News: Hasbro Taps ‘Head Wizard’ Chris Cocks as New CEO
By Gary Symons TLL Editor in Chief Global play and entertainment giant Hasbro has named Chris Cocks, the President and COO of its Wizards of the Coast division, as the new CEO for the parent company. In doing so, Hasbro clearly saw the logic of choosing someone with a track record of generating revenues, as Wizards has been the fastest growing segment at Hasbro for years. Cocks … [Read more...] about Breaking News: Hasbro Taps ‘Head Wizard’ Chris Cocks as New CEO
Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover
By Allison Watkinson TLL Reporter City stomping lizard Godzilla will face off with The Mighty Morphin Power Rangers in a monstrous five-issue comic series from IDW Publishing. The crossover comic comes about thanks to a licensing deal between Godzilla brand owner Toho, the Power Rangers IP owner Hasbro, IDW and comic book publisher BOOM! Studios. The upcoming comic books … [Read more...] about Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover
Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video game based on the well-known Monopoly board game. Although it is based on the classic board game and has a similar goal, Ubisoft and Hasbro have added many … [Read more...] about Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing program with Ladybird, an imprint of Penguin Random … [Read more...] about Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Schitt’s Creek Gets a ‘Monopoly’ on Board Games
Just like the Rose Family, you can now go down market in your real estate dreams, as The Op Games has released a Schitt's Creek edition of Hasbro's Monopoly game. Licensed from Hasbro for sales in North America, MONOPOLY: Schitt's Creek is based on the Emmy Award-winning comedy series about a wealthy family who lose their fortune, and are forced to move to a town that family … [Read more...] about Schitt’s Creek Gets a ‘Monopoly’ on Board Games
PlayMonster Working With Hasbro On Playskool Brands
PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and broaden the Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic … [Read more...] about PlayMonster Working With Hasbro On Playskool Brands
Hasbro Hits Home Run For Q2 Revenue
The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company's stock soaring. "Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019," said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since … [Read more...] about Hasbro Hits Home Run For Q2 Revenue