When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
Hasbro licensing
Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Veteran Hasbro executive Kim Boyd has been chosen to lead the company's new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective … [Read more...] about Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Pokemon GO Developer Releasing Radical Transformers Game
Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. The idea is similar … [Read more...] about Pokemon GO Developer Releasing Radical Transformers Game
Ricky Zoom In Season 2 As Licensing Accelerates
Hasbro's Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom's season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows Ricky, a speed-loving, adventure-seeking, little red rescue bike who loves to zoom around the fictional British town of Wheelford, … [Read more...] about Ricky Zoom In Season 2 As Licensing Accelerates