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Hasbro

Digital Deals

August 5, 2015

By Glenn Demby You Gotta Have Hart: Hannah Hart is the latest YouTube star to cash in on her digital celebrity by inking a multi-year deal with women's multichannel network Kin Community for brand integrations, media opportunities and new programming production. Play Puck!: MLB Advanced Media will pay the NHL $600 million over 6 years for the right to broadcast and stream … [Read more...] about Digital Deals

Marvel Avengers’ Mission: To Get Kids Moving

June 15, 2015

Walt Disney Consumer Products and toy licensee Hasbro will appeal to families interested in both active play and tech toys with Playmation, a system of toys and wearable devices that uses motion sensors and wireless technology to encourage kids to run around while controlling smart action figure toys from wriststrapped gear. Playmation’s Marvel Avengers will hit stores in … [Read more...] about Marvel Avengers’ Mission: To Get Kids Moving

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