By Allison WatkinsonTLL Reporter The week-long Grand Opening ceremony for Galaxyland Powered by Hasbro at the West Edmonton Mall is set to begin on Dec. 17, 2022. West Edmonton Mall is a Canadian mixed-use entertainment and retail complex that is home to more than 800 stores and services. The upcoming event will celebrate the completion of the first phase of … [Read more...] about Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland
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Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia
By Allison WatkinsonTLL ReporterAs part of its existing agreement with Hasbro, The Path Entertainment Group has partnered with Al Hokair Group to bring Monopoly Lifesized to Saudi Arabia.The Al Hokair Group is a hospitality, entertainment, and tourism company based in Saudi Arabia. Since its founding in 1975, Al Hokair's projects have expanded to include eighty entertainment … [Read more...] about Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia
Just Play Signs Deal As Master Toy Licensee For Hasbro’s Easy-Bake Brand
By Allison WatkinsonTLL ReporterJust Play has reached a worldwide master toy licensing agreement with Hasbro for the company's long-standing Easy-Bake brand. The Easy-Bake Ultimate Oven toy, refill treat packs and recipes were originally introduced in 1963 and continue to be among Hasbro's top-selling items today. Hasbro is a global entertainment conglomerate that … [Read more...] about Just Play Signs Deal As Master Toy Licensee For Hasbro’s Easy-Bake Brand
Bamboo Bamboo and Hasbro Team Up For Limited-Edition Peppa Pig Tableware
By Allison WatkinsonTLL Reporter Hasbro has teamed up with Bamboo Bamboo to launch a sustainable range of limited-edition Peppa Pig children’s tableware. "We are thrilled to collaborate with Bamboo Bamboo on their first-ever licensing deal and delighted that they have chosen to do this with a globally recognized brand like Peppa Pig," said Leonie Goodman, UK Category … [Read more...] about Bamboo Bamboo and Hasbro Team Up For Limited-Edition Peppa Pig Tableware
Who’s News: Deborah Thomas Set to Retire from Hasbro, Inc
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced that its Executive Vice President and Chief Financial Officer, Deborah Thomas is retiring from the company. “In her 24 years at Hasbro, Deb has been instrumental in transitioning Hasbro from a toy and game company to a global branded entertainment leader,” said Chris Cocks, Hasbro Chief Executive Officer. “Deb … [Read more...] about Who’s News: Deborah Thomas Set to Retire from Hasbro, Inc
Who Ya Gonna Call For Halloween Licenses? Ghostbusters!
Sony Pictures Consumer Products is inviting Ghostbuster fans to suit up for Halloween with an expansive new suite of licensed goods and content. The list of licensees includes IllFonic, Hasbro, Disguise, Insight Editions and more. The list of licensed products and experiences includes interactive gaming, apparel, accessories, toys, collectibles, and costumes – taking the … [Read more...] about Who Ya Gonna Call For Halloween Licenses? Ghostbusters!
Who’s News: Hasbro Hires Dan Rawson as Wizards of the Coast Executive
By Allison WatkinsonTLL ReporterHasbro, Inc. has appointed Dan Rawson as Senior Vice President of Dungeons & Dragons for Wizards of the Coast in a newly created role.A division of Hasbro, Wizards of the Coast specializes in publishing popular role-playing games, collectible card games, video games, and more.Formerly the COO of Microsoft Dynamics 365, Mr. Rawson brings … [Read more...] about Who’s News: Hasbro Hires Dan Rawson as Wizards of the Coast Executive
Who’s News: Major Changes to the Board of Hasbro
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced that Kenneth A. Bronfin and Edward M. Philip will retire from the company's Board of Directors. “On behalf of the entire Board of Directors and Hasbro team, I want to sincerely thank Ted and Ken for their years of service to Hasbro and for their unwavering commitment to our shareholders,” said Rich Stoddart, Chair … [Read more...] about Who’s News: Major Changes to the Board of Hasbro
Winners Announced for Licensing Awards in the UK
The winners of this year's Licensing Awards were announced in London, after a tribute to honor the late Queen Elizabeth II. The event at the Great Room at the Grosvenor House Hotel fell silent at the beginning of the award show, as the assembled guests observed a minute of silence for the Queen, who passed away at the age of 96. “While the news about The Queen was not … [Read more...] about Winners Announced for Licensing Awards in the UK
The Grinch Stars In New Version of Clue Board Game
By Gary Symons TLL Editor in Chief The game Clue is getting a devilish twist, as players can now set their detective skills on stopping The Grinch from stealing Christmas. Clue: The Grinch is a clever and unprecedented take on the popular board game. Instead of trying to figure out who's committing the crime, players are charged with foiling the Grinch's evil Yuletide … [Read more...] about The Grinch Stars In New Version of Clue Board Game