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On Point

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: CAA-GBG, Endemol Shine, Nickelodeon, Playboy, Hasbro, Toys ‘R’ Us, TIA and more…


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TOYS & GAMES

The State of Girls’ Toys

This new year promises to be a success for licensed toys and games; category sales grew to almost $7 billion in 2014, according to TLL’s Annual Licensing Business Survey. But amidst this success, girls’ toys are seeing slumping sales, amidst a perceived bias against girls in the marketing and licensing of products. And while the focus of this story is toys, this trend applies to all gender-segregated categories—from bedding, to apparel to toothbrushes…

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VIDEO GAMES

Activision Latest to Launch TV/Movie Studio

Activision Blizzard made its latest move in a series set to position the company as a multi-platform entertainment franchise power…


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TOYS & GAMES

Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

Reported third quarter (3Q) sales from toy giants Hasbro and Mattel exhibited an interesting break along gender lines, with boys’ toys outperforming girls’, amidst depressed…


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The Next Big Thing?

Full Licensee Roster to Back N.A. Launch of Japanese Anime Hit

Yo-Kai Watch, the hottest kids’ property in Japan over the past 18 months, will land in North America on Oct. 5, when cable’s Disney XD will begin showing the animated half-hour five days a week. The TV premiere marks the beginning of a licensing campaign that will see a legion of mischievous Yo-kai spirits unleashed across videogames, comic books, toys, T-shirts, bedding and bean bag chairs over the course of the next year…

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Movie Licensing

Disney Opens 15 Week Merchandise Window for Star Wars

When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: Disney/Lucasfilm’s Star Wars: The Force Awakens, which competitors also predicted would mount the biggest licensing campaign in history…

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ENTERTAINMENT LICENSING

Japanese Phenomenon Poised to Enter U.S. Market

Yo-kai Watch will debut as 3DS game, manga; Hasbro toys coming next year…


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CONTENT LICENSING

Digital Deals

New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…

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June 15, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Disney, Global Brands Group, Xcel Brands, Vera Bradley, Hasbro, and more…

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Toys & Games

Marvel Avengers’ Mission: To Get Kids Moving

Walt Disney Consumer Products and toy licensee Hasbro will appeal to families interested in both active play and tech toys with Playmation, a system of toys and wearable devices that uses motion sensors and wireless technology to encourage kids to run around while controlling smart action figure toys from wriststrapped gear…

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