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Keanu Reeve’s BRZRKR Comic Series Launches  Epic Merchandise Partnerships

July 25, 2024

By Allison Watkinson TLL Reporter The BRZRKR comic series by Keanu Reeves and Matt Kindt has announced new licensed product lines ahead of this year's San Diego Comic-Con. BRZRKR is an epic fantasy adventure series that follows a half-mortal, half-god warrior as he fights to discover the reasons behind his endless blood-soaked existence and how he can finally end his 80,000 … [Read more...] about Keanu Reeve’s BRZRKR Comic Series Launches  Epic Merchandise Partnerships

Loyalty Brand Products Announces Norman Rockwell Accessory Collection

June 10, 2024

By TLL Staff In a deal brokered by IMG, Loyalty Brand Products has partnered with the Norman Rockwell Family Agency to launch a licensed Norman Rockwell accessory collection.The collection is inspired by the works of 20th century Americana artist Norman Rockwell. Rockwell was best known for his artistic works such as Rosie the Riveter, as well as extensive paintings depicting … [Read more...] about Loyalty Brand Products Announces Norman Rockwell Accessory Collection

IMG a Good Fit As New Licensing Agency For Tetris

January 8, 2024

By Allison Watkinson TLL Reporter The Tetris Company has appointed IMG as its international licensing representative for merchandise ahead of the Tetris gaming brand's fortieth anniversary this year. The amended agreement extends The Tetris Company and IMG's existing licensing partnership in Asia and Brazil to include additional regions across North America and … [Read more...] about IMG a Good Fit As New Licensing Agency For Tetris

NFT Licensing: Okay Bears Launches T-Shirt Collection with Zara

December 8, 2023

By Allison Watkinson TLL Reporter The Okay Bears NFT brand has partnered with Zara to launch its first officially licensed apparel collection.The licensed Okay Bears x Zara fashion collection includes branded t-shirt designs adorned with iconography and images from Okay Bears NFTs.The licensing deal with Zara was facilitated by Okay Bears’ exclusive licensing agency IMG, in … [Read more...] about NFT Licensing: Okay Bears Launches T-Shirt Collection with Zara

IMG Launches Spicy New Partnership With Tabasco Hot Sauce

November 28, 2023

By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce

UFC Teams Up With Celio For Exclusive Fan Apparel Collection

August 18, 2023

By Allison WatkinsonTLL ReporterUFC has partnered with Celio for an exclusive fan apparel collection to mark UFC’s return to Paris, France.Celio is a French retail company that specializes in men's clothing. “We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return … [Read more...] about UFC Teams Up With Celio For Exclusive Fan Apparel Collection

UFC Shows Its Anti Social Side With New Streetwear Collection

July 15, 2023

By Allison Watkinson TLL Reporter IMG has secured a partnership between UFC and Anti Social Social Club (ASSC) for a licensed streetwear and accessories collection. UFC is an American MMA sports organization that produces mixed martial arts-focused events, TV broadcasts, licensed products, NFTS, and more. UFC’s active fighter roster includes MMA athletes from more than … [Read more...] about UFC Shows Its Anti Social Side With New Streetwear Collection

Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore

June 30, 2023

By Allison WatkinsonTLL ReporterIMG and Stellantis have secured a partnership for the Fiat car brand for a limited-edition Fiat 500-inspired boat by Car Off-Shore.The Car 500 Off-Shore is the latest addition to Fiat’s licensing program developed by the company and its exclusive licensing representative IMG. Created by Car Off-Shore CEO Antonio Galasso, the Car 500 Off-Shore … [Read more...] about Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore

Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4

March 24, 2023

By Allison WatkinsonTLL ReporterLionsgate has partnered with IMG to create a massive consumer products program for the theatrical release of John Wick: Chapter 4.John Wick: Chapter 4 is the latest installment of Lionsgate's John Wick action-thriller film franchise starring Keanu Reeves as the titular character. In the film, the professional assassin John Wick works to defeat a … [Read more...] about Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4

Move Over Bored Apes: IMG Signs With Okay Bears

September 20, 2022

Following its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative. IMG will work with Okay Bears to facilitate meaningful collaborations across all categories that reflect the brand’s values and provide Okay Bears’ active global community with new products and … [Read more...] about Move Over Bored Apes: IMG Signs With Okay Bears

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