The Licensing Letter

King Features licensing

Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard

By Allison WatkinsonTLL Reporter Franck Muller and Bamford Watch Department have released a limited-edition Popeye Vanguard watch. The Popeye brand is owned by King Features Syndicate. A unit of Hearst, King Features is a global producer and distributor of intellectual properties, character licensing and franchise development. “As a watch collector, collaborating with … [Read more...] about Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard

Character Licensing: Popeye Launches Eye-Poppin’ NFT Collectibles

"I yam what I yam, and what I yam is an NFT!" said comic strip icon Popeye the Sailorman this week. King Features Syndicate announced it is launching a line of unique Popeye NFTs with TOTEM, a platform for digital fans and collectors. The deal for Popeye's first ever digital collection was negotiated by MJA Licensing, King Features’ agent out of France. "Launching TOTEM … [Read more...] about Character Licensing: Popeye Launches Eye-Poppin’ NFT Collectibles

Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection

By Allison Watkinson TLL Reporter Intimissimi Uomo has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters Popeye the Sailor Man and Olive Oyl. The licensed collection features a range of apparel including underwear, cropped pajamas, t-shirts, matching socks and swimwear. The designs incorporate Popeye’s trademark nautical style with … [Read more...] about Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection

Comics Licensing: Iceberg’s Popeye-Themed Fashion Says ‘I Yam What I Yam’

The Iceberg Fall/Winter 2022 men’s collection is set to feature items inspired by the enduring comic character Popeye the Sailorman. The collection captures the lifestyle of explorers and survivalists, featuring Popeye-inspired, nautical-themed designs throughout the line. It will include a wide range of products including jackets, tops, and pants. “Popeye, Olive Oyl and … [Read more...] about Comics Licensing: Iceberg’s Popeye-Themed Fashion Says ‘I Yam What I Yam’

Sustainable Licensing: Popeye and Angry Birds Partner to Clean Up The Oceans

Polluters better watch out, as Popeye the Sailorman has partnered with the Angry Birds for a tournament supporting ocean cleanup efforts. The partnership between Popeye rights holder King Features and Angry Birds developer Rovio Entertainment will see a tournament hosted to support The SeaCleaners, an ocean cleanup organization. Created in 2016 by Franco-Swiss skipper Yvan … [Read more...] about Sustainable Licensing: Popeye and Angry Birds Partner to Clean Up The Oceans

Character Licensing: Popeye Goes Sailing, Plays Golf, With Two New Licensing Deals

By Gary Symons TLL Editor in Chief King Features has signed up two deals that will see Popeye the Sailor Man adopted for a sailing club and golf gear. In the first of those two licensing agreements, King Features has licensed Popeye the Sailor Man for Pick a Pier, an online platform that connects boaters and marinas. Pick a Pier says the license was signed to launch its Popeye … [Read more...] about Character Licensing: Popeye Goes Sailing, Plays Golf, With Two New Licensing Deals

Popeye and Olive Oyl Become Fashion Icons in Brazil

LUXURY BRAND À LA GARÇONNE UNVEILS POPEYE FASHION COLLABORATION  Popeye ain't just sellin' spinach anymore; with the help of long-time girlfriend Olive Oyl, the pugnacious sailor man is also becoming a fashion icon—featured in a new collection by Brazilian luxury fashion house À La Garçonne. Unveiled on May 14 during a private fashion show, luxury fashion house À La Garçonne … [Read more...] about Popeye and Olive Oyl Become Fashion Icons in Brazil