By Gary Symons TLL Editor in Chief The world's largest toy company, LEGO, says it will achieve net zero greenhouse gas emissions by the year 2050. It's a major step on the way to combatting climate change, which this year has led to major disasters, droughts, crop failure, as well as thousands of deaths around the world. Climate change scientists, the United Nations … [Read more...] about Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050
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LEGO Partners With Blind Advocacy Organizations To Launch LEGO Braille Bricks Set
By Allison WatkinsonTLL ReporterThe LEGO Group is launching a LEGO Braille Bricks set in partnership with World Blind Union and Be My Eyes.Developed and tested in close collaboration with blind organizations from around the world, the LEGO Braille Bricks Play with Braille set includes 287 bricks in white, yellow, green, red and blue. The studs on each brick are arranged to … [Read more...] about LEGO Partners With Blind Advocacy Organizations To Launch LEGO Braille Bricks Set
UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
By Gary Symons TLL Editor in Chief Toy giant LEGO says it will not allow commercial use of its iconic mini-figures for animated videos that are commercial in nature. The statement comes in the recent 'Leggo My LEGO' dispute, in which LEGO sent a cease and desist letter to the band LS Dunes, demanding they take down a recent music video. The reason? The band, whose members … [Read more...] about UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles
By Allison WatkinsonTLL ReporterLEGO has revealed its second series of Marvel Studios Disney+ Collectible Minifigures which features twelve officially licensed Marvel characters. The characters featured in the co-branded LEGO Minifigures series are Storm, She-Hulk, Agatha Harkness, Wolverine, Echo, Moon Knight, Hawkeye, Kate Bishop, The Werewolf, Goliath, Mr. Knight, and Beast. … [Read more...] about LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles
The New Canadian Eatery Inspired by LEGO Bricks
By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
Brand Value: Research Firm Names the World’s Top Toy Brands
By Gary Symons TLL Editor in Chief LEGO remains the world's most valuable toy brand, but Hasbro's Magic: The Gathering is the fastest growing franchise. That's according to the latest report from the brand valuation research firm Brand Finance, which issued its annual report this week. Brand Finance evaluates the strength of brands and quantifies their financial value to … [Read more...] about Brand Value: Research Firm Names the World’s Top Toy Brands
Feature: TLL’s Top Licensing Trends of 2022
By Gary Symons TLL Editor in Chief As 2022 draws to a close, we at TLL have been struck by the amazing talent for innovation and rapid change we've seen in the licensing industry. Certainly 2022 has been a tough year by any standard. Between the ongoing hangover of the COVID-19 pandemic, the War in Ukraine, ongoing logistical logjams, runaway inflation, and … [Read more...] about Feature: TLL’s Top Licensing Trends of 2022
Jazwares Tops Toy Awards, Winning License of the Year
By Allison Watkinson TLL Reporter The highly-anticipated, in-person Toy of the Year (TOTY) Awards & Celebration event has officially named this year's top toys and games. The prestigious awards spotlighted the finalists across 17 different categories of play. The categories include collectibles, grown-up, plush, specialty, the newly created ride-on category, and … [Read more...] about Jazwares Tops Toy Awards, Winning License of the Year
Gift Retailer Moonpig Goes Big With LEGO
The British gift company Moonpig says it's expanding its offering through a major deal with LEGO to make branded gifts available to its customers. The agreement marks the largest ever branding launch on the AI-powered e-commerce site, the company says. The new range of more than 50 different products with 13 different themes is already available through the Moonpig.com … [Read more...] about Gift Retailer Moonpig Goes Big With LEGO
LEGO Caps Breakout Year With 13% Growth
By Gary Symons TLL Editor in Chief The LEGO Group has been on a tear throughout fiscal 2020, launching new and innovative products, signing key licensing deals, and continuing its run as one of the world's top kids' entertainment companies. That success has also translated into growing revenue, as the European tosco reported a 13% increase in revenue to $7 billion, at a time … [Read more...] about LEGO Caps Breakout Year With 13% Growth