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Mattel

Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

October 24, 2015

By Karina Masolova Reported third quarter (3Q) sales from toy giants Hasbro and Mattel exhibited an interesting break along gender lines, with boys' toys outperforming girls' amidst depressed worldwide sales thanks to unfavorable exchange rates. More gender balance may be on the way, however,  with the girls' market expected to get a boost from the first interactive Barbie doll … [Read more...] about Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

Internet Changes Dynamics of Kids’ TV

October 16, 2015

By Marcy Magiera Earlier this month, as much of the television industry was preparing to travel to France for market MIPCOM and its children's programming section, MIPJunior, Netflix announced that it will add seven new original series for older kids to its streaming service beginning this December. The slate, which includes shows based on established brands including LEGO and … [Read more...] about Internet Changes Dynamics of Kids’ TV

Who’s News

October 2, 2015

Fashion Ralph Lauren appoints Stefan Larsson as CEO, establishing a line of succession for his iconic fashion company. Lauren will stay on as Executive Chairman & CCO once Larsson assumes his new role in November. Larsson was formerly Global President of Old Navy, where he led the troubled division to three years of solid growth and an added $1 billion in sales. He also … [Read more...] about Who’s News

Digital Deals

August 5, 2015

By Glenn Demby You Gotta Have Hart: Hannah Hart is the latest YouTube star to cash in on her digital celebrity by inking a multi-year deal with women's multichannel network Kin Community for brand integrations, media opportunities and new programming production. Play Puck!: MLB Advanced Media will pay the NHL $600 million over 6 years for the right to broadcast and stream … [Read more...] about Digital Deals

DC Plugs Into Girl Power

May 4, 2015

DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel are teaming for a new girls’ property, DC Super Hero Girls, which will launch this fall across multiple entertainment content platforms and product categories. Designed to appeal to girls 6 to 12, DC Super Hero Girls focuses on DC Comics’ female characters before they discovered their full … [Read more...] about DC Plugs Into Girl Power

Who’s News

February 2, 2015

Cheryl Stoebenau, President of CAS Marketing, is elected to the LIMA Licensing Hall of Fame in recognition of her sustained excellence as a licensing agent and charitable work for children. Richard Dickson is promoted to president and chief brands officer of Mattel. In addition to continuing to oversee marketing of core Mattel and Fisher-Price properties, he will be … [Read more...] about Who’s News

Using Licensed Properties to Make New Licensed Properties

February 2, 2015

It's a toy! It's a movie! No, wait, it's a toy! … It's common for entertainment properties to spawn toys and for toys to spawn entertainment properties. Less common is for entertainment properties to inspire toys, which then inspire new entertainment properties, which then, in turn, inspire new toys. But it's happening. A leading example of the new paradigm is the … [Read more...] about Using Licensed Properties to Make New Licensed Properties

More Preschool Properties Originating Outside U.S.

January 5, 2015

The $10.6 billion worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture (see pie chart, below), according to The Licensing Letter’s just-published all-new 2nd edition of “The Global Market for Licensed Preschool Properties.” Because most preschoolers can’t read, … [Read more...] about More Preschool Properties Originating Outside U.S.

Who’s News

December 1, 2014

Vinnie D’Alleva joins Mattel as SVP Fisher-Price Friends, overseeing Thomas & Friends, Bob the Builder, and other HiT entertainment Properties. D’Alleva was previously President/GM of North America at the mayborn Group. Steve LaBella, SVP Fisher-Price Preschool, adds responsibility for product development on Nickelodeon’s Dora and Friends: Into the City and Disney’s Jake … [Read more...] about Who’s News

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