In an historic day for technology, the company formerly known as Facebook has opened its Horizon Worlds metaverse to everyone over 18 in the US and Canada. Meta may not be the first metaverse company out there, but it is currently the largest, spending billions of dollars and hiring 10,000 new employees to build founder Mark Zuckerberg's version of the metaverse. Called Horizon … [Read more...] about Metaverse Gets Real As Meta Unveils Horizon Worlds
Metaverse licensing
Metaverse Licensing: Care Bears Ride The NFT Craze
The classic Care Bears franchise has signed a multi-year NFT partnership to bring the brand into the metaverse. Cloudco Entertainment and RECUR announced on Dec. 2 they have signed an agreement that will allow fans to buy Care Bear non-fungible tokens (NFTs) so they can collect and trade Care Bears collectibles. “For nearly 40 years, the Care Bears have been building a … [Read more...] about Metaverse Licensing: Care Bears Ride The NFT Craze
Licensing Trends: Major Brands Are Betting On The Metaverse
By Alicia Rosa Brand Central Trends and Creative Services The Metaverse and the Thrill of the Hunt Virtual worlds are everything to consumers right now, especially for Gen Z and Gen Alpha. The pandemic forced brands to innovate their digital strategies and create more immersive experiences where people can interact with each other and their favorite brands. Beyond the virtual … [Read more...] about Licensing Trends: Major Brands Are Betting On The Metaverse
Bakugan Airing Episode on Roblox ‘Metaverse’
In another example of how the Metaverse is rapidly expanding into licensing, Spin Master has announced its Bakugan franchise will be the first-ever to premiere a full-length series episode on Roblox, the global online platform that brings millions of people together through shared experiences. As detailed in The Licensing Letter's Special Report, Licensing in the Metaverse, … [Read more...] about Bakugan Airing Episode on Roblox ‘Metaverse’
Special Report: Licensing In The Metaverse
By Gary Symons TLL Editor in Chief This month in The Licensing Letter newsletter we're covering what may be the biggest story in licensing over the past decade and for the decade to come: the rise of licensing in what is known as the Metaverse. So, what is the Metaverse? Essentially, it refers to a virtual world that is entered into by humans in the form of digital avatars, … [Read more...] about Special Report: Licensing In The Metaverse