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Magic Star and MGA Entertainment Collaborate On LOL Surprise Project

Magic Star, the entertainment label for Sony Music UK, has announced a partnership with global toy company MGA Entertainment on a worldwide, exclusive music partnership deal that will support the global top toy brand, LOL Surprise. Under the agreement Magic Star will work with Sony Music Entertainment’s (SME) record labels in more than 40 markets around the world, including Columbia Records’ Jam Jr., to release new music from LOL Surprise. The goal of the collaboration is to expand the brand and enable fans to engage in a new way. Magic Star will use their expertise to create and produce music to support LOL Surprise product lines and future marketing initiatives, bringing the characters to life and to enhance storytelling moments through music.   Next month, LOL Surprise and Magic Star will support the debut of… . . . read more

Store Check

IT’SUGAR NoHo: Pink, Sweet & Raunchy

We take you on a tour through the store with confectioners like Jelly Belly, Pez, and Turin Chocolates as well as novelties from…


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Best in Show

L.O.L. Surprise! Sweeps Toy & License of the Year Awards

The list of winners from this year’s TOTY awards is topped by none other than MGAE’s L.O.L. Surprise! Plus more from Lego, Mattel, Spin Master, and other category winners…


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Toys & Games

What’s the [Toy] Story? Same as Last Year, Just Better!

Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year’s—Only more nuanced, thoughtful, and developed…


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People

Who’s News—February 2019

The latest hires, promotions, and departures.

Featuring: Activision Blizzard, Cloudco, Macy’s, NFLPA, MGAE, Iconix, TSBA Group, and more…


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Toys & Games

One-Quarter of Top 2018 Holiday Toys are Licensed

Roughly 29% of the top 2018 holiday toys are licensed, according to lists created by Walmart, Target, Amazon, and Kmart…


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People

Who’s News—7/23/2018

The latest hires, promotions, and departures.

Featuring: The New York Times, Spin Master, Lowe’s, MGA Entertainment, Rainbow, DHX Media, and more…


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Licensing Law

Retail & Legal Tracker

U.S. retailers are stocking up, Peanuts is at home in Japan, TRU adds $180 million in toy sales, Burberry and Stan Lee go to court, and more…


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Licensing Law

Counterfeit Goods & China

Christian Dior and MGA Entertainment score legal wins against counterfeit goods in China, and a new study reveals the four types of consumers of these goods…


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Toys & Games

Retailer’s Top Toys of the 2017 Holiday Season

The top toy lists from Toys ‘R’ Us, Target, Amazon, Walmart, and Kohl’s are out—and over one-third of toys are licensed offerings…


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