By Allison Watkinson TLL Reporter Spin Master and Universal Products & Experiences (UP&E) are renewing and expanding upon their long-standing toy partnership for How to Train Your Dragon. The updated agreement builds on the existing relationship between the two companies with global rights to the toy license for the franchise's upcoming live-action film. "We have … [Read more...] about Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
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The Lego Group Debuts Fan-Inspired Set Based on the Jaws Movie
By TLL Staff The Lego Group and UP&E has announced a Lego Ideas fan-inspired building set based on the 1975 blockbuster horror movie, Jaws. Originally conceived by LEGO fan Johnny Campbell through the LEGO Ideas community platform, the 1497-piece Jaws x Lego set includes many licensed elements from the Jaws movie such as official characters, props, settings and more. "JAWS … [Read more...] about The Lego Group Debuts Fan-Inspired Set Based on the Jaws Movie
Who’s News
Mattel forms Mattel Creations. The new theatrical, TV and digital content creation division will utilise the firm's portfolio of brands to drive content across multiple platforms and be headed by Mattel’s Chief Content Officer, Catherine Balsam-Schwaber. Endemol Shine North America combines its franchise management and licensing integration teams to create the newly formed … [Read more...] about Who’s News
Who’s News
Pam Lifford has been named President of Warner Bros. Consumer Products starting Feb. 1. Lifford succeeds Brad Globe, who will step down in after more than a decade overseeing WBCP. Barry Ziehl has been named EVP Public Affairs & Strategic Initiatives for Warner Bros. Entertainment. IDW Publishing is taking management of its foreign rights catalog for global publishing … [Read more...] about Who’s News
WestJet Plane Takes “Frozen” to New Heights
Last week, WestJet rolled out a very special airplane, a Boeing 737 featuring images from "Frozen" on the fuselage, overhead bins, headrests and even bathroom mirrors. The Canadian airline actually launched its first Disney-themed plane two years ago. But the licensing of super brand "Frozen" takes the WestJet/Disney collaboration to another level. While it might be the most … [Read more...] about WestJet Plane Takes “Frozen” to New Heights
Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows
By Marcy Magiera With the fall TV season about to start, research shows that the new programs with the highest ratings and consumer intent to watch are based on properties that are already established. ABC's "The Muppets" (62% awareness), Fox's "Minority Report" (35%) CBS' "Supergirl" (34%) and NBC's "Heroes Reborn" (28%) have the top … [Read more...] about Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows
Licensing to Theme Parks Builds Revenue & Brand Exposure
One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to "geek out" over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction, based on the J.K. Rowling books and Warner Bros. movies, is expected … [Read more...] about Licensing to Theme Parks Builds Revenue & Brand Exposure
Who’s News
Lisa Streff is promoted to EVP Global Licensing of Epic Rights, where she will oversee worldwide licensing, merchandising and retail development for Epic’s music brands. Ted Curtin becomes Chief Marketing & Business Development Officer for LMCA. He previously was EVP for experiential and sports marketing agency Synergy Events. Universal Pictures names three new brand … [Read more...] about Who’s News
Minions Go Mobile
The Minions are multiplying. A new partnership between video game maker Electronic Arts, Minions producer Illumination Entertainment and Universal Partnerships & Licensing will bring the quirky yellow creatures and other characters from upcoming illumination films to mobile games, beginning with Minions Paradise. The game will be free to download beginning this summer, … [Read more...] about Minions Go Mobile