By Allison Watkinson TLL Reporter Wilder and Hasbro have developed a new collaborative collection of NERF branded toys and accessories that combine immersive gaming with real-world play. Scheduled to launch in July 2025, the NERF Battle Play Experience collection offers a selection of themed targets and accessories. The new licensed products will introduce … [Read more...] about Wilder and Hasbro Partner for Interactive NERF Gaming Toys
NERF
Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
Franklin Hits Home Run With NERF Sports Line
Franklin Sports is working with Hasbro to launch a collection of new NERF Sports products, after the American toyco granted licensing rights to produce and sell these items across a range of sports. The resulting lineup of NERF Sports products is now available at both Target and Walmart and several other retailers in North America. "We're proud to join forces with Hasbro to … [Read more...] about Franklin Hits Home Run With NERF Sports Line