By Allison Watkinson
TLL Reporter
Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro’s NERF toy brand.
Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts.
Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the Pigeon Forge Parkway in Tennessee and will span more than 29,000 sq. ft.
“We are very excited to open the NERF Action Xperience in Pigeon Forge next year,” said Kingsmen Xperience EVP, Corey Redmond. “Having spent some time getting to know the market over the last couple of years, and as part of our strategic rollout across North America, this Pigeon Forge site will be our second location after Garden State Plaza in New Jersey, and our first in a thriving tourist and holiday destination that is accessible to two thirds of the U.S. population within a day’s drive.”
The licensed NERF Action Xperience center will feature branded NERF blaster battle zones, sports challenges, an obstacle course, a retail store and a food area.
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“For over 50 years, NERF has been committed to encouraging social active play, and we can’t think of a better way to bring this to life for our fans than opening this new NERF Action Xperience location,” said Hasbro VP, Matt Proulx. “With this brand-new family entertainment center, we’re proud to be executing on our promise of bringing unique, innovative experiences to our NERF players in Pigeon Forge.”
Kingsmen Xperience is an experiential licensing company that creates and manages location-based attractions and interactive experiences for brand and IP owners.
The company is an American subsidiary of the communication, design and production group, Kingsmen Creatives, Ltd.
An operating subsidiary of Good Vibrations Holding Company, Bright Play is a location-based entertainment company that owns, operates and finances family entertainment attractions in the U.S.
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