By Gary Symons TLL Editor in Chief Universal Music Group has just launched a massive new metaverse project on Roblox, in partnership with virtual world developer Supersocial. The two companies collaborated on the creation of Beat Galaxy, which they describe as "an innovative new music hub on Roblox, the immersive platform for communication and connection." In doing … [Read more...] about Universal Music Places Big Bet on A Musical Metaverse
Roblox Licensing
Barbie Fans Can Build Their Own DreamHouse on Roblox
By Gary Symons TLL Editor in Chief Barbie is now officially everywhere, entering the metaverse for the first time on Roblox with the launch of Barbie DreamHouse Tycoon. IP-owner Mattel says the new interactive game on Roblox was developed in partnership with Gamefam, a leading metaverse game developer and publisher. Gamefam specialized in creating connected experiences with … [Read more...] about Barbie Fans Can Build Their Own DreamHouse on Roblox
Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox
By Gary Symons TLL Editor in Chief The world's most popular circus will now entertain fans in the metaverse, with a new Big Top experience on Roblox. Cirque du Soleil Entertainment Group and Gamefam, a leading metaverse game developer, joined forces to create Cirque du Soleil’s first-ever immersive experience on Roblox, a global immersive platform where millions of … [Read more...] about Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox
H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling
By Gary Symons TLL Editor in Chief The apparel retailer H&M has launched the Loooptopia Experience on Roblox, promoting sustainable fashion choices. The program interweaves the two major trends in fashion today, the first being the drive to make fashion more sustainable, and the second to take part in the growing world of virtual fashion in the … [Read more...] about H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling
Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP
By Gary Symons TLL Editor in Chief The metaverse platform Roblox is suing the Hong Kong toy company WowWee for a line of toys it says were inspired by Roblox avatars. The suit is aimed at a new line of dolls called My Avastars (seen in above photo), scheduled for release in October through major retailers like Walmart, Target and Macy's. The case is among the first examples of … [Read more...] about Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP
Spin Master’s Bakugan Enters the Metaverse Through Roblox
By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. "Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first-ever premiere of a full-length episode on Roblox," said Laura Henderson, Spin Master's EVP of Marketing. "Today, … [Read more...] about Spin Master’s Bakugan Enters the Metaverse Through Roblox
Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok
By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City metaverse project. The partnership, forged by Virtual Brands Group (VBG), has been among the most successful metaverse licensing projects to date. In fact, VBG and Forever 21 won the Licensing … [Read more...] about Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok
Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual Brand Group and Forever 21 have been nominated for Best Licensed Product in the category of Digital: Apps, Software, Video Games, NFTs for a licensing … [Read more...] about Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
Metaverse Licensing: Squishmallows Enter The Roblox World
By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest of metaverse licensing deals. Jazwares president Laura Zebersky says the company has created a new division called Jazwares Game Studio to lead the charge … [Read more...] about Metaverse Licensing: Squishmallows Enter The Roblox World
Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
By Gary Symons TLL Editor in Chief Fashion giant Ralph Lauren is diving headfirst into the metaverse, with a new release of digital fashion on the Roblox platform. Ralph Lauren last week unveiled The Ralph Lauren Winter Escape on Roblox—a first-of-its-kind holiday-themed experience allowing fashion fans to explore the world of Ralph Lauren through the metaverse. The exclusive … [Read more...] about Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox