Georgina Heatley Joins ARTiSTORY The artsy licensing firm ARTiSTORY has hired Georgina Heatley (pictured) as its new licensing and editorial assistant, joining company founders Yizan He and Natasha Dyson in their quest ‘transform artefacts to merchandise.’ ARTiSTORY was founded to help create well designed merchandise that is inspired by art and cultural works, and getting … [Read more...] about Who’s News: Round-up of Licensing Appointments
Rubie's
Who’s News—September 2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 9/17/2018 Pam Lifford is promoted to President of Warner Bros. Global Brands & Experiences (WBGBE), with responsibility for Warner Bros. Consumer … [Read more...] about Who’s News—September 2018
Disney Opens 15 Week Merchandise Window for Star Wars
By Marcy Magiera When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: … [Read more...] about Disney Opens 15 Week Merchandise Window for Star Wars
Sega Expands Sonic Boom
Sega of America unveiled a host of new licensing and promotional deals involving its Sonic Boom game property, including: World Tech Toys for remote- controlled helicopters; Bulls I Toy for erasers, stickers, trading cards and other novelties; teNeues Publishing Group for wall calendars; Rubie’s Costume for costumes; Bakery Crafts/Jack Guttman for cake decoration kits. … [Read more...] about Sega Expands Sonic Boom
Classic Character Capers
Classic entertainment characters just keep chugging along. Some recent deals involving retro TV and other classic entertainment brands: Sony Pictures Consumer Products is conjuring up a licensing campaign tied to the 50th anniversary of classic Barbara Eden-Larry Hagman sitcom, "I Dream of Jeannie.” Products reportedly include a video slot machine from IGT; a commemorative … [Read more...] about Classic Character Capers