The latest hires, promotions, and departures.
Featuring: Pam Lifford promoted at Warner Bros., Cloudco opens in the U.K. with hires in LA, Mattel & DSW build their boards, and more…
Business
M&A, Experiential & Legal
July 17, 2017
The latest in lawsuits, experiential partnerships, and M&A
Featuring: Hasbro, eOne, Warner Bros., Rubie’s, HBO, UFC, and more…
Movie Licensing
Disney Opens 15 Week Merchandise Window for Star Wars
September 4, 2015
When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: Disney/Lucasfilm’s Star Wars: The Force Awakens, which competitors also predicted would mount the biggest licensing campaign in history…
Video Games
Sega Expands Sonic Boom
April 6, 2015
Sega of America unveiled a host of new licensing and promotional deals involving its Sonic Boom game property, including…
Entertainment/Character
Classic Character Capers
March 2, 2015
Classic entertainment characters just keep chugging along. Some recent deals involving retro TV and other classic entertainment brands:…