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People

Who’s News—September 2018

The latest hires, promotions, and departures.

Featuring: Pam Lifford promoted at Warner Bros., Cloudco opens in the U.K. with hires in LA, Mattel & DSW build their boards, and more…


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Business

M&A, Experiential & Legal

The latest in lawsuits, experiential partnerships, and M&A

Featuring: Hasbro, eOne, Warner Bros., Rubie’s, HBO, UFC, and more…


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Movie Licensing

Disney Opens 15 Week Merchandise Window for Star Wars

When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: Disney/Lucasfilm’s Star Wars: The Force Awakens, which competitors also predicted would mount the biggest licensing campaign in history…

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Video Games

Sega Expands Sonic Boom

Sega of America unveiled a host of new licensing and promotional deals involving its Sonic Boom game property, including…

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Entertainment/Character

Classic Character Capers

Classic entertainment characters just keep chugging along. Some recent deals involving retro TV and other classic entertainment brands:…

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