By Gary Symons TLL Editor in Chief The star athlete turned entrepreneur David Beckham has signed a strategic partnership with licensing juggernaut Authentic Brands Group. ABG is now a co-owner of the Beckham brand, and will also manage the brand for licensing and overall business purposes. In return, Beckham has become a major shareholder in ABG. The deal signifies the … [Read more...] about Celebrity Licensing: David Beckham Joins New Team In Deal With Authentic Brands
Sports Licensing
Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club
By Allison Watkinson TLL Reporter Playtech has announced a new five-year licensing partnership with British horse racing brand The Jockey Club. The new agreement will see Playtech develop a range of cross-product content based on the races and racecourses operated by The Jockey Club. The deal was brokered by Creation i-Gaming and Metrostar. Under the agreement, Playtech will … [Read more...] about Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club
Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced under license from FIFA, and is among the world's most popular mobile sports games. The latest major update to FIFA Mobile provides an extensive overhaul and enhancements … [Read more...] about Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
Sports Licensing: UFC and TMG Launch New E-Commerce Website
In partnership with UFC, The Momento Group has launched a licensed e-commerce memorabilia website called UFC Collectibles. TMG is a global sports licensing, retail and memorabilia business that maximises revenue for rights owners, sponsors, and athletes across multi-channel solutions. Through its position and partnerships, TMG designs, develops and delivers authentic products … [Read more...] about Sports Licensing: UFC and TMG Launch New E-Commerce Website
Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
By Gary Symons TLL Editor in Chief If you can't beat 'em, join 'em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics ... the same company that yanked its license with Major League Baseball in August last year. It's a move that The Licensing Letter predicted at the time, as well as the very real possibility that Fanatics will also make a … [Read more...] about Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
Sports Licensing: UFC Partners With Timex For Tough Timepieces
Timex has become the Official Timekeeper of UFC, in a deal that will see the release of exclusive, UFC-branded watches. The deal between Timex and UFC includes a number of components, as the watchmaker will be both a sponsor and a licensing partner. "We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and … [Read more...] about Sports Licensing: UFC Partners With Timex For Tough Timepieces
Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers
Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties. Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that's flat out larger than life. Most of the tires used in Monster Jam trucks are higher than most actual trucks! Now the motorsports brand has partnered … [Read more...] about Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers
Collectibles: Panini Scores With Extension of Premier League Contract
The Premier League announced it has granted a multiyear collectibles licensing extension to its partner Panini. The Premier League is, as the name suggests, the top level for football (aka soccer) in the United Kingdom, and serves a rabid fanbase in the nation where football was first developed and popularized. “We are proud to be awarded the most prestigious license in the UK, … [Read more...] about Collectibles: Panini Scores With Extension of Premier League Contract
Sports Licensing: UEFA Seeking Licensees For Upcoming Football Tournaments
Companies interested in a license for the Union of European Football Associations can complete an RFP submission (Request for Proposals) by Nov. 26. UEFA has announced it is inviting interested parties to make proposals for licensing and marketing rights in relation to the Master Licensee, Onsite Retailer and Online Retailer categories for national team football competitions … [Read more...] about Sports Licensing: UEFA Seeking Licensees For Upcoming Football Tournaments