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Sports Licensing: Superclub and Bundesliga Launch New Board Game

Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league.

The deal was brokered by licensing agency IMG on behalf of Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga (German Football League).

Set to launch in October 2022, the Bundesliga-branded expansion pack will include licensed player cards depicting players from all 18 Bundesliga teams, and will also introduce an entirely new way of playing the game by mixing the Bundesliga players with the beloved Superclub characters in the main game.

The game can also be played using only Bundesliga players for the most authentic Bundesliga season experience.

“The Bundesliga is easily one of the best football leagues in the world with some of the best world-class players,” says Kjetil Hetlevik Johansen, CEO of Superclub. “We’re looking forward to working with Bundesliga and are excited to collaborate on this new product.

“Superclub has enjoyed an incredible reception from football fans since it was first launched in English in October 2020. The first licensed club expansions followed a year later, and league expansions are a natural next step.”

He added: “We’re very impressed with the process. There has been great energy on both sides right from the start, and we’re pleased to be at the finish line. Now the real work begins, and we look forward to working together.”

Audun Egenberg, Creative Manager of Superclub, says the agreement is more than just adding Bundesliga players to the game.

“Managers can choose whether they want to play a Bundesliga-only game, or if they want to mix the Bundesliga IP with the original Superclub game,” Egenberg explained. “Naturally, the main game is being translated to German, but the Bundesliga expansion pack will also be playable in other languages. We can’t wait to share our game with the Bundesliga faithful around the world.”

IMG will also play an important part of the game development and launch strategy in the months to come.

“We are proud to have connected Bundesliga with a partner who has football expertise and the passion to create a game that allows consumers to play ‘football as it’s meant to be’ and to recreate the amazing Bundesliga atmosphere at home,” says Sven Thierhoff, VP of Licensing at IMG.

Superclub AS is a one-game game studio from Norway, with a stated mission to create the most social, entertaining and rewarding football gaming experience in the world. You can learn more about the company and the game at