By Allison Watkinson TLL Reporter Brand Central and its network of global sub-agents have secured new licensing partners for the Bored of Directors NFT collective. Brand Central LLC is the exclusive global licensing and brand management agency for the Bored of Directors NFT collective. The agency is known for helping its clients enhance brand value through strategic … [Read more...] about Brand Central Signs New Deals for Bored of Directors NFT Collective
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Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
Commentary: Why You Should Target Games For Your Intellectual Property
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
Beanstalk Offers Free Licensing Workshops For Ukraine Aid Effort
By Allison Watkinson TLL Reporter To celebrate Beanstalk’s 30th anniversary, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to three chosen brand owners. In return, Beanstalk asks only that the companies donate an amount of their choice to Unicef for its aid efforts in Ukraine. Following review of the contestants’ … [Read more...] about Beanstalk Offers Free Licensing Workshops For Ukraine Aid Effort
Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
By Gary Symons TLL Editor in Chief The brand licensing agency LMCA is expanding into Europe in an innovative partnership with the IP law firm Stobbs. The new partners say their collaboration will offer clients in Europe a powerful new way to promote and protect their brands. LMCA is one of the world's largest licensing agencies, with its HQ in New York and branch offices in … [Read more...] about Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
CAA Completes Takeover of CAA-Global Brands Group
Creative Artists Agency (CAA) says it has completed its takeover of CAA-GBG Global Brand Management Group. CAA-GBG was originally created as a joint operation between CAA and holding company Global Brands Group in 2016. The two companies founded their joint venture in 2016, and became a major player in brand licensing. Clients included Budweiser, Coca-Cola, The Cheesecake … [Read more...] about CAA Completes Takeover of CAA-Global Brands Group
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men's grooming accessories through a licensing deal with Capture Accessories. The deal was brokered by Brandgenuity between Schick's parent company, Edgewell Personal Care, and the up and coming Capture Accessories brand, … [Read more...] about Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
TV Licensing: The Point.1888 Engaged to Rep The Repair Shop
By Allison Watkinson TLL Reporter Ricochet has partnered with The Point.1888 to explore potential licensing possibilities for their popular TV show The Repair Shop. Ricochet is an independent television production company that focuses on entertaining and informative programs. "The Repair Shop is a very special place and in a short time has built a passionate and loyal … [Read more...] about TV Licensing: The Point.1888 Engaged to Rep The Repair Shop
Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive brand licensing agency of record for food categories. The brand has already successfully launched the first-ever Chuck E. Cheese frozen pizza with licensing … [Read more...] about Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
Licensing Agencies: Simplified Signs With Jewel Branding and Licensing
The brand Simplified by Emily Ley, dedicated to helping design planners and organizational tools for busy women, has signed on with the agency Jewel Branding and Licensing. Jewel Branding & Licensing (JBL) is pleased to announce we have signed Simplified by Emily Ley for licensing representation," the agency said in a statement today. Simplified is a best-selling brand of … [Read more...] about Licensing Agencies: Simplified Signs With Jewel Branding and Licensing