The Swedish games company Star Stable Entertainment has signed a global toy deal with leading consumer products company Just Play. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to become a top 10 toy company, according to NPD, for the past 5 years. The deal will comprise toy rights for its successful gaming brand, … [Read more...] about Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
video game licensing
TV Licensing: Find Out if You’re Smarter Than a 5th Grader With New App
The popular show Are You Smarter Than A 5th Grader? is being turned into an app, thanks to a licensing deal between THQ Nordic and MGM. The two companies have announced plans to bring the classic Are You Smarter Than A 5th Grader? franchise to Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, as well as PC later this year. The game is in development with THQ Nordic-owned … [Read more...] about TV Licensing: Find Out if You’re Smarter Than a 5th Grader With New App
M&M’s Adventure goes mobile with Tilting Point and Gear Inc.
By Allison Watkinson TLL Reporter Leading free-to-play games publishers Tilting Point and Gear Inc, have announced that the Mars Retail Group's licensed puzzle game M&M’S Adventure is now available on mobile devices. M&M'S Adventure includes more than 1,000 levels, and features multiple types of in-game events. These events include competitive leaderboards and … [Read more...] about M&M’s Adventure goes mobile with Tilting Point and Gear Inc.
Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
By Allison Watkinson TLL Reporter EnchantedMob Inc. and PhatMojo have announced a global licensing deal for the terrifying indie video game, Poppy Playtime. Under the terms of the deal, PhatMojo will serve EnchantedMob as its master toy partner. The company will also manage the consumer products licensing for the Poppy Playtime franchise. Founded in 2015, EnchantedMob, Inc. … [Read more...] about Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz's licensing agency Brand Central, the deal will see Hyperkin using the most popular snack brands that have been nourishing dedicated couch warriors for decades. "Now gamers can truly represent their favorite go-to … [Read more...] about Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
Terrifying Deal Sees The Ring Girl Joining Dead By Daylight Video Game
By Allison Watkinson TLL Reporter Behaviour Interactive and the Kadokawa Corporation have partnered on the upcoming release of a licensed Dead By Daylight Chapter based on the popular horror franchise Ringu. The cult favorite Japanese horror film Ringu (often known simply as Ring) was released in 1998, based on the 1991 novel by Koji Suzuki. It follows a reporter … [Read more...] about Terrifying Deal Sees The Ring Girl Joining Dead By Daylight Video Game
Mergers & Acquisitions: Sony Acquires Bungie As Video Gaming Land Rush Continues
By Gary Symons TLL Editor in Chief Sony Interactive Entertainment has agreed to acquire Bungie for $3.6 billion, as gaming conglomerates continue to gobble up indie developers. Bungie is certainly among the most successful game developers in the world, having designed both the global hit Destiny and the Halo franchise. That latter game practically defined the first-person … [Read more...] about Mergers & Acquisitions: Sony Acquires Bungie As Video Gaming Land Rush Continues
Dorian and Lionsgate Partner to Increase Opportunities for Women in Gaming
By Allison Watkinson TLL Reporter The female-focused game creation platform Dorian has partnered with global content leader Lionsgate for a licensed Blair Witch game contest. But beyond that limited partnership is a much greater goal to increase female representation in the video gaming industry. Dorian is a no-code game creation and streaming platform focused on … [Read more...] about Dorian and Lionsgate Partner to Increase Opportunities for Women in Gaming
TV Series Licensing: Novel Entertainment Signs Horrid Deal With P2 Games
By Allison Watkinson TLL Reporter Novel Entertainment has partnered with P2 Games to develop and launch a new racing game for its Horrid Henry brand. ‘Horrid Henry’s Krazy Karts’ will initially be available exclusively from the Nintendo eShop on Nintendo Switch from Jan. 21. The game is designed to appeal to children ages 6+ and families. Based on Novel Entertainment’s … [Read more...] about TV Series Licensing: Novel Entertainment Signs Horrid Deal With P2 Games
Take Two Acquires Zynga for $12.7B To Create Video Gaming Giant
Gary Symons TLL Editor in Chief Almost buried under the flurry of news about Microsoft's landmark acquisition of Activision Blizzard, Take Two's merger with Zynga is also a key moment for the video gaming industry. Take-Two Interactive, the producer of Grand Theft Auto, has acquired Farmville creator Zynga for $12.7 billion, creating a new behemoth in the industry. “We are … [Read more...] about Take Two Acquires Zynga for $12.7B To Create Video Gaming Giant